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McDonald's kicks off grassroots football push

02 Apr 2012 | by Sara Kimberley

executive Jim Skinner announced he was retiring from the fast-food chain after seven years in the role ...

Burger King hunts for direct agency

12 Jan 2012 | by Sara Kimberley

The process is being handled through the intermediary Agency Assessments, which has issued RFIs to a number of agencies. It is understood that Burger King does not have a retained incumbent on the account. In the past, the fast-food giant has worked with DLKW Dialogue on DM activity. The review ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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