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Jordans & Ryvita calls £6m advertising pitch

Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...

Old El Paso readies Jubilee-themed campaign

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital

EBLEX appoints BMB to promote red meat

. EBLEX also invested in TV sponsorship through a deal last year with UKTV to support the food programme ...

New York Bakery Co kicks off £3m ad review

The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand. JWT ... hat and a pair of pants. The stunt was advertised using press ads in Metro . Premier Foods split ...

Mars named Cannes Advertiser of the Year

Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year

Cow & Gate picks BETC London to develop UK ads

Cow & Gate, the baby food and milk brand, has appointed BETC London as lead agency for the UK

PepsiCo breakfast brands seek digital shop

The food giant has contacted agencies inviting them to pitch for the business. The brief will also cover social media activity. Recent digital work for Tropicana has included a giveaway of 1,000 litre-cartons of the juice on its Facebook page, which pre-empted an artificial sunrise installation in London s Trafalgar ...

Bollywood makes way for the reality of modern India

. The Media Three of our cast members became key to the integrated campaign - Manou, the food writer ... and food in modern Mumbai. It turned out to be a fruitful collaboration as our films became part of a ...

Manning Gottlieb OMD wins Tanfield Food Company account

Tanfield Food Company, owner of the Look What We Found (LWWF) range of convenience meals, has...small model farmers preparing the brand's ready meals, which Tanfield Food Company claim are made ... in September 2011. Geoff Allison, chief executive officer of Tanfield Food Company, said the activity ...

Kraft hires Mother for Green & Black's ad account

Kraft Foods has appointed Mother to handle the advertising account for its organic chocolate brand..., Kraft Foods Europe, added: "Mother is an agency whose work we have long admired and we are delighted ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.