Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital
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Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital
. EBLEX also invested in TV sponsorship through a deal last year with UKTV to support the food programme ...
The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand. JWT ... hat and a pair of pants. The stunt was advertised using press ads in Metro . Premier Foods split ...
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The food giant has contacted agencies inviting them to pitch for the business. The brief will also cover social media activity. Recent digital work for Tropicana has included a giveaway of 1,000 litre-cartons of the juice on its Facebook page, which pre-empted an artificial sunrise installation in London s Trafalgar ...
. The Media Three of our cast members became key to the integrated campaign - Manou, the food writer ... and food in modern Mumbai. It turned out to be a fruitful collaboration as our films became part of a ...
Tanfield Food Company, owner of the Look What We Found (LWWF) range of convenience meals, has...small model farmers preparing the brand's ready meals, which Tanfield Food Company claim are made ... in September 2011. Geoff Allison, chief executive officer of Tanfield Food Company, said the activity ...
Kraft Foods has appointed Mother to handle the advertising account for its organic chocolate brand..., Kraft Foods Europe, added: "Mother is an agency whose work we have long admired and we are delighted ...
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