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Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital
Cheestrings, the cheese snack brand owned by Kerry Foods, is advertising its Spaghetti variant.... Dan Hopkirk, marketing manager for dairy at Kerry Foods UK, said: "Cheestrings Spaghetti has been a ...
. The Media Three of our cast members became key to the integrated campaign - Manou, the food writer ... and food in modern Mumbai. It turned out to be a fruitful collaboration as our films became part of a ...
Kraft Foods is launching the latest ad in its 'Seductively Silky' campaign for its Carte Noire...', featuring Joseph Fiennes, Dominic West and Greg Wise, reading passages from Penguin fiction. Kraft Foods ...
The online game was devised by creative consultancy Tayburn and attracted the attention of the Advertising Standards Authority (ASA) after a complaint by Sustain, the Alliance for Better Food and Farming. The game on the website, www.chewits.co.uk, directed an animated dinosaur called Chewie to locate all nine ...
Food & Farming, which said a Facebook game for Kellogg's Krave cereal encouraged unhealthy eating...and jumps, to chase pieces of chocolate. The game was also available for smartphones. The food pressure ... that Children's Food Campaign (CFC) was filing what it called a "super-complaint" to the ASA, about Krave , as well as Nesquik and Cadbury s Buttons, as part of a move to curb the online marketing of "junk food ...
McCain Foods, the frozen food manufacturer, is installing the smell of baked potatoes to 10 bus...-cooked jacket potatoes in just five minutes. Mark Hodge, head of brand at McCain Foods, said: "McCain Ready ...
Premier Foods is launching a £6m ad campaign for Sharwood's, as part of its £50m renewed investment...advertising. The investment is part of the company's commitment to being the "best in British Food ... . Michael Clarke, chief executive officer, Premier Foods, said: "The awareness and popularity of our Power ... . The 2m ad will document Grossman from a toddler to the present day underlining his passion for good food ...
's previous "kitchen odyssey" spot . However, the Lightest Spreadable ad features healthy food items ... . Simon Stevens, senior vice-president at Arla Foods, said: "Lurpak Lightest is our biggest product launch ... for the Lurpak brand, we're showing people that healthy food doesn't have to mean boring food." Norris ...
Finance, food and even the FT feature in this year's best radio ads list....: Brown sauce. Kid seven: And all sorts of, like, runny food. Kid eight: You need to wash it really ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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