EBLEX appoints BMB to promote red meat
10 May 2012 | by Anne Cassidy
. EBLEX also invested in TV sponsorship through a deal last year with UKTV to support the food programme ...
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Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...
New York Bakery Co kicks off £3m ad review
10 May 2012 | by Jeremy Lee
The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand. JWT ... hat and a pair of pants. The stunt was advertised using press ads in Metro . Premier Foods split ...
Cow & Gate picks BETC London to develop UK ads
25 Apr 2012 | by Daniel Farey-Jones
Cow & Gate, the baby food and milk brand, has appointed BETC London as lead agency for the UK
PepsiCo breakfast brands seek digital shop
29 Mar 2012 | by Anne Cassidy
The food giant has contacted agencies inviting them to pitch for the business. The brief will also cover social media activity. Recent digital work for Tropicana has included a giveaway of 1,000 litre-cartons of the juice on its Facebook page, which pre-empted an artificial sunrise installation in London s Trafalgar ...
Kraft Foods kicks off digital roster review
22 Mar 2012 | by Sara Kimberley
Kraft Foods is looking to create a UK digital roster across its brand portfolio....The food giant, which owns brands such as Dairylea, Cadbury and Oreo, has sent an RFI to a number of agencies as it looks to build the roster. The review is being led by Kraft s procurement team and is open to both roster and non-roster agencies. Agencies that currently work on Kraft s digital business ...
Manning Gottlieb OMD wins Tanfield Food Company account
14 Mar 2012 | by Nick Batten
Tanfield Food Company, owner of the Look What We Found (LWWF) range of convenience meals, has...small model farmers preparing the brand's ready meals, which Tanfield Food Company claim are made ... in September 2011. Geoff Allison, chief executive officer of Tanfield Food Company, said the activity ...
Agencies vie for Merchant Gourmet
23 Feb 2012 | by Anne Cassidy
Merchant Gourmet, the speciality food company, is on the hunt for an ad agency....The company has been in contact with agencies inviting them to pitch for its advertising account. Merchant Gourmet, which has a range of foods including Sun Dried Tomatoes, Camargue Red Rice and Porcini Mushrooms, has not previously engaged in mainstream advertising. In 2006, the brand introduced packaging ...
Virgin Group hires Saatchi & Saatchi for water launch
23 Feb 2012 | by Anne Cassidy
The group has also appointed Kitcatt Nohr Digitas to its direct account. Saatchi Saatchi won the business after a pitch process, which kicked off late last year. The new brand is a result of Virgin s deal with the Israeli food and water giant Strauss Group last year. The Virgin-Strauss Water venture ...
Mission Foods calls pitch for UK account
23 Feb 2012 | by Anne Cassidy
Mission Foods, the US manufacturer of Mexican products, is reviewing its UK advertising account....The brand, which has worked with the integrated agency Brass for the past six years, has contacted agencies directly to ask them to pitch for the business. Mission Foods Europe s head of new product ... Mexican Food Made Simple last year. The sponsorship included seven idents shot on location in Mexico ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
