to remove filtersTrident gum appoints Saatchi and Saatchi to global ad account
04 Oct 2011 | by Sara Kimberley
Kraft Foods has appointed Saatchi & Saatchi to its global advertising account for its Trident
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Work Club scoops Nature Valley brief
13 Oct 2011 | by Anne Cassidy
General Mills, the food company, has appointed Work Club to handle the integrated advertising
Fallon lands Terry's Chocolate Orange account
29 Sep 2011 | by Anne Cassidy
Kraft Foods has moved the advertising account for Terry's Chocolate Orange into its roster agency
Adams Foods reviews £3m Kerrygold ad business
26 Sep 2011 | by Sophie Maden
Adams Foods is calling a review of its £3 million Kerrygold ad account, currently held by WCRS&Co....WCRS Co, which has held the account since 2006, has been invited to take part in the review and to re-pitch for the account. The agency won Kerrygold s ad business in 2006 following a pitch against Leo Burnett and Farm. Alastair Jackson, marketing director for Adams Foods, said: "WCRS have ...
Government rejects calls for ban on junk-food advertising
22 Sep 2011 | by Our Parliamentary correspondent
The Government has dismissed calls to tighten the rules over food ads only a week after news...by peers to ban "junk-food" ads during programmes aimed at adults that are watched by many children ... realistic view of the range of programmes that children watch". At present, ads for foods high in fat, sugar ... in place in relation to the advertising of high fat, sugar, salt foods to children." Ministers said ...
Birds Eye calls review of UK digital advertising account
22 Sep 2011 | by Matt Williams
The frozen-food company has approached a number of agencies regarding the account, which
Silver Spoon hands Truvia launch to Ogilvy & Mather
22 Sep 2011 | by Matt Williams
Silver Spoon, the Associated British Foods-owned sugar brand, has appointed Ogilvy & Mather London...-profile food launches in 2012." ...
Sara Lee appoints OMD to £125m global media account
22 Sep 2011 | by Katherine Levy
Sara Lee, the food and beverage group, has consolidated its estimated £125m international media.... The company has been streamlining its offering to focus on food, offloading its air care business to Procter ...
BMB wins £3m Dairylea account
13 Sep 2011 | by Sara Kimberley
Kraft Foods has appointed Beattie McGuinness Bungay (BMB) to handle Dairylea's £3m advertising
It's the new rock 'n' roll
08 Sep 2011
the food photographer Patrice De Villiers is combining rock stars and food in a new book....De Villiers' book, which we can only assume will inspire even more drooling, is called Love Music Love Food: The Rock Star Cookbook, and has images of musos such as Noel Gallagher, Paul Weller and Siouxsie Sioux with their favourite foods (Siouxsie likes beans on toast, apparently). Proceeds from ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
