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Oasis to sponsor ITV2's Celebrity Juice

the brand's association with food while showcasing the unique Oasis personality to our target audience ...

McCain cooks up potato-scented bus stop campaign

McCain Foods, the frozen food manufacturer, is installing the smell of baked potatoes to 10 bus...-cooked jacket potatoes in just five minutes. Mark Hodge, head of brand at McCain Foods, said: "McCain Ready ...

Premier Foods launches Sharwood's campaign as it doubles ad spend to £50m

Premier Foods is launching a £6m ad campaign for Sharwood's, as part of its £50m renewed investment...advertising. The investment is part of the company's commitment to being the "best in British Food ... . Michael Clarke, chief executive officer, Premier Foods, said: "The awareness and popularity of our Power ... . The 2m ad will document Grossman from a toddler to the present day underlining his passion for good food ...

Live & Breathe nets Birds Eye DM task

Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account...., with the aim of changing consumer perception of frozen foods. It will also work across shopper marketing ...

HMDG lands Kallo Organic Foods task

Kallo Organic Foods has appointed HMDG to handle its estimated £1.5 million advertising account....of Kallo as a healthy brand supported by the positioning: "In food we think." The agency will work ...

Saatchi & Saatchi scoops £5m Mattessons

Kerry Foods is gearing up to support its Mattessons meat brand with new advertising activity after...Saatchis, which is the incumbent on the Kerry Foods brand Wall's, won the business after a four-way pitch against McCann London, Work Club and the previous incumbent, Quiet Storm. The pitch, which kicked off in October last year, was run by Kerry Foods' chief marketing officer, April Redmond ...

Lurpak readies £10m product launch

's previous "kitchen odyssey" spot . However, the Lightest Spreadable ad features healthy food items ... . Simon Stevens, senior vice-president at Arla Foods, said: "Lurpak Lightest is our biggest product launch ... for the Lurpak brand, we're showing people that healthy food doesn't have to mean boring food." Norris ...

The Annual 2011: Top 10 radio ads

Finance, food and even the FT feature in this year's best radio ads list....: Brown sauce. Kid seven: And all sorts of, like, runny food. Kid eight: You need to wash it really ...

Turkey of the Week - Iceland

and waving to the Iceland food delivery man. A bit of a climb-down for a former queen of the jungle." ...

Kraft seeks agency for Toblerone work

Kraft Foods is in talks with its roster agencies regarding the digital advertising duties for its...challenges. Agencies on the US food giant's roster with digital capabilities include Work Club, Proximity ...

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