08 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
the brand's association with food while showcasing the unique Oasis personality to our target audience ...
07 Feb 2012
| by Maisie McCabe
McCain Foods, the frozen food manufacturer, is installing the smell of baked potatoes to 10 bus...-cooked jacket potatoes in just five minutes.
Mark Hodge, head of brand at McCain Foods, said: "McCain Ready ...
30 Jan 2012
| by Sara Kimberley
Premier Foods is launching a £6m ad campaign for Sharwood's, as part of its £50m renewed investment...advertising.
The investment is part of the company's commitment to being the "best in British Food ...
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Michael Clarke, chief executive officer, Premier Foods, said: "The awareness and popularity of our Power ...
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The 2m ad will document Grossman from a toddler to the present day underlining his passion for good food ...
26 Jan 2012
| by Sara Kimberley
Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account...., with the aim of changing consumer perception of frozen foods. It will also work across shopper marketing ...
19 Jan 2012
| by Sara Kimberley
Kallo Organic Foods has appointed HMDG to handle its estimated £1.5 million advertising account....of Kallo as a healthy brand supported by the positioning: "In food we think."
The agency will work ...
19 Jan 2012
| by Anne Cassidy
Kerry Foods is gearing up to support its Mattessons meat brand with new advertising activity after...Saatchis, which is the incumbent on the Kerry Foods brand Wall's, won the business after a four-way pitch against McCann London, Work Club and the previous incumbent, Quiet Storm.
The pitch, which kicked off in October last year, was run by Kerry Foods' chief marketing officer, April Redmond ...
13 Jan 2012
| by Sara Kimberley
's previous "kitchen odyssey" spot .
However, the Lightest Spreadable ad features healthy food items ...
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Simon Stevens, senior vice-president at Arla Foods, said: "Lurpak Lightest is our biggest product launch ...
for the Lurpak brand, we're showing people that healthy food doesn't have to mean boring food."
Norris ...
20 Dec 2011
| by Staff
Finance, food and even the FT feature in this year's best radio ads list....: Brown sauce.
Kid seven: And all sorts of, like, runny food.
Kid eight: You need to wash it really ...
25 Nov 2011
and waving to the Iceland food delivery man. A bit of a climb-down for a former queen of the jungle." ...
24 Nov 2011
| by Matt Williams
Kraft Foods is in talks with its roster agencies regarding the digital advertising duties for its...challenges.
Agencies on the US food giant's roster with digital capabilities include Work Club, Proximity ...