Hegarty on Advertising
27 May 2011
think it probably does. The more you process it, just like food, the blander it will be. I was once ...
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'The office is designed to encourage flexibility'
16 Jun 2011 | by Mark Cridge and Mark Creighton
and bar area is a signature feature where colleagues, clients and partners can come together for food ...
Tesco to launch ad-funded TV series on C5 and UKTV
26 May 2011 | by Sara Kimberley
Tesco is launching its first ad-funded TV series, called The Tesco Real Food Cook-Off, on both...by a panel of judges in the TV studio. The activity supports the Tesco Real Food brand as part of an ongoing commitment to "helping customers eat great food, every day". Breige Donaghy, Tesco's head of Real Food, is heading the marketing drive. ...
Multi-tasking mum ad opens TV licence fee campaign
16 May 2011 | by Daniel Farey-Jones
Featuring the strapline 'Whatever's easiest for you', the campaign started this weekend with a TV ad called 'Busy'. The ad features a multi-tasking mum who mistakenly serves up the wrong food to her hungry baby and the family dog, highlighting the ease and speed of online payment for those ...
Oasis to launch 'it'll go with anything' campaign
01 Apr 2011 | by Sara Kimberley
and engaging consumers with light-hearted comedy scenes featuring popular lunchtime foods." ...
New luxury magazine Pomp targets tourists
24 Mar 2011 | by Katherine Levy
The magazine is aimed at London tourists staying at luxury hotels such as the Hilton. Tom Parker Bowles, the former food editor of Esquire and the stepson of Prince Charles, is a contributor and the editor-at-large of the title. Pomp , which has 51 pages of editorial and 21 of advertising, has ...
Media: All About ... Customer publishing
17 Mar 2011 | by Alasdair Reid
titles plus Asda Magazine, Tesco Magazine, The National Trust Magazine, Tesco Real Food and Morrisons ...
General Mills calls £80m Euro media review
03 Mar 2011 | by Katherine Levy
General Mills, the US cereal and food group, is reviewing its estimated £80 million pan
Wrigley brings back 'Food Creatures'
01 Mar 2011 | by John Reynolds
new brand extensions, which stars its 'Food Creatures' characters....for the campaign is being handled by WPP's MedicaCom. Duncan McCulloch, Wrigley sales director, said: "The 'Food ...
Media: It's now survival of the fittest
25 Feb 2011
Magazine and BBC Good Food all posted significant falls in circulation. Radio Times saw its circulation ... to 191,539 while Good Food was down 5.5 per cent to 332,198. There was more encouraging news for Olive, the lifestyle food title, which recorded a 2.9 per cent increase in circulation to reach an average of 96 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
