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Total Greek Yoghurt in integrated review

15 Oct 2009

LONDON - Fage, the food manufacturer, is looking for an agency to handle integrated advertising.... Earlier this year, Total sponsored "Taste of Summer" - a two-week, food-themed content slot, presented ...

Department of Health selects CMW for Healthy Start scheme

24 Sep 2009

existing participants. Healthy Start, which was launched in 2006 to replace food and milk welfare tokens ...

Conservatives pledge 'no legislation'

10 Sep 2009 | by Our Parliamentary correspondent

The Conservatives would demand tougher voluntary curbs on the advertising of food, alcohol...-chairman of the Advertising Association. It proposes an extension of existing codes on food and alcohol to cover all media ...

MCBD to reinvent Cup-a-Soup brand

03 Sep 2009 | by Matt Williams

LONDON - Batchelors, the Premier Foods-owned soup brand, has handed its roster agency Miles...The agency, which works on Premier Foods brands including Hovis and Oxo as well as on ad projects for Cup-a-Soup, has renamed the 42 instant soup products to fit with the demographic that each is targeting. New names developed by MCBD for the range include one for the brand's 99 per cent fat ...

Mars-Wrigley calls £63m media pitch

03 Sep 2009

in May. ZenithOptimedia handles media buying across Mars' confectionery, petcare and food ranges ... on the consolidated Mars planning account. MediaCom continues to handle planning across Mars food and confectionery ...

Ella's Kitchen hires Saatchi & Saatchi X

06 Aug 2009

LONDON - Ella's Kitchen, the organic children's food brand, has appointed Saatchi & Saatchi X....ellaskitchen.co.uk. Part of Saatchi Saatchi X's role is to make food sound fun for children while convincing parents ...

VCCP scoops £6 million Aunt Bessie's brief

30 Jul 2009 | by Noel Bussey

LONDON - Aunt Bessie's, the frozen food company widely known for its Yorkshire Puddings, has

The Marketing Store lands Cheestrings account

23 Jul 2009

LONDON - Kerry Foods has appointed The Marketing Store to its direct marketing account.... In September, Kerry Foods consolidated its 13 million UK media planning and buying account into Vizeum. ...

Agencies line up for Ella's Kitchen brief

16 Jul 2009

Ella's Kitchen, the organic infant food brand, is holding a pitch to find its first retained...The company has shortlisted The Big Kick, Billington Cartmell, Chemistry and Saatchi X to compete for the business. Agencies have been briefed to come up with a strategy that involves TV, press and experiential to promote its entire range. Ella's Kitchen is fourth in the organic baby-food market, behind Hipp, Organix ...

Mother nets advertising business for Northern Foods

11 Jun 2009

LONDON - Northern Foods has consolidated its entire advertising business into Mother, ending...Mother, which already handles the advertising for the company's Fox's biscuits brand, will now take responsibility for all Northern Foods brands, including Goodfella's Pizza, previously handled ... division, set to roll out later in the year. Stefan Barden, the chief executive of Northern Foods, said ...

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