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Old El Paso kicks off £25m global ad review

31 May 2012 | by Anne Cassidy

Old El Paso, the General Mills Mexican food brand, is reviewing its global advertising account

Co-op appoints Leo Burnett to £50m ad account

25 May 2012 | by Sara Kimberley

-based Co-op's 14 roster agencies were based in the North-West. The Co-op's other interests, aside from food ...

Jordans & Ryvita calls £6m advertising pitch

24 May 2012 | by Sara Kimberley

Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...

EBLEX appoints BMB to promote red meat

10 May 2012 | by Anne Cassidy

. EBLEX also invested in TV sponsorship through a deal last year with UKTV to support the food programme ...

New York Bakery Co kicks off £3m ad review

10 May 2012 | by Jeremy Lee

The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand. JWT ... hat and a pair of pants. The stunt was advertised using press ads in Metro . Premier Foods split ...

Diet Chef appoints CMW to £3.6m integrated account

08 May 2012 | by Sara Kimberley

Diet Chef, the food delivery service, has appointed CMW to handle its estimated £3.6m integrated...are more concerned about the quality and taste of food so this represents a massive opportunity for us ...

Cow & Gate picks BETC London to develop UK ads

25 Apr 2012 | by Daniel Farey-Jones

Cow & Gate, the baby food and milk brand, has appointed BETC London as lead agency for the UK

Burger King reappoints Open for direct marketing

19 Apr 2012 | by Sara Kimberley

Open has been retained after the fast-food chain held a pitch for its business last month, having called a review in January. The review followed the appointment of Burger King's marketing director, Jo Blundell, who joined the company in May last year from the 118 118 owner, The Number ...

Jeremy Lee: This is shaping up to be a topsy-turvy year in agency land

12 Apr 2012 | by Jeremy Lee

- given that it has picked up the Army (as part of a wider consortium pitch) and Premier Foods ...

PepsiCo breakfast brands seek digital shop

29 Mar 2012 | by Anne Cassidy

The food giant has contacted agencies inviting them to pitch for the business. The brief will also cover social media activity. Recent digital work for Tropicana has included a giveaway of 1,000 litre-cartons of the juice on its Facebook page, which pre-empted an artificial sunrise installation in London s Trafalgar ...

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