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Brands and content: what's the story?

31 Jan 2012 | by Mark Lonergan, August Media

, Ocado, Warner Leisure Hotels, City Guilds, Whole Foods Market and P O Cruises. In January ...

Tesco boss Richard Brasher to chair Marketing Society Awards judging

30 Jan 2012 | by Staff

marketing officer Nina Bibby, Kraft Foods Europe vice president marketing Daryl Fielding, and Marketing ...

Premier Foods launches Sharwood's campaign as it doubles ad spend to £50m

30 Jan 2012 | by Sara Kimberley

Premier Foods is launching a £6m ad campaign for Sharwood's, as part of its £50m renewed investment...advertising. The investment is part of the company's commitment to being the "best in British Food ... . Michael Clarke, chief executive officer, Premier Foods, said: "The awareness and popularity of our Power ... . The 2m ad will document Grossman from a toddler to the present day underlining his passion for good food ...

The great brand engagement myth

30 Jan 2012 | by Alan Mitchell

Fraser, managing director of MH Foods (part of Dairy Crest). 'It's lazy thinking. People think they can ...

Ireland's Out of Home sector drops 5% to total €194.6m in 2011

27 Jan 2012 | by Nick Batten

18,596,177 -21 3 Food 16,155,780 -3 4 Films 13 ...

Subway's UK marketing chief on putting health and value at the heart of the brand

27 Jan 2012 | by Gemma Charles

to drive that impulse eat,' she explains. 'When people are thinking about food and are hungry, a poster ...

Trading places: this week's people moves

27 Jan 2012 | by Daniel Farey-Jones

director Douglas Lamont . ( Marketing ) Pizza and biscuit-maker Northern Foods has appointed its ...

Unilever launches global charity foundation

27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Unilever has teamed up with Oxfam, PSI, Save the Children, Unicef and the World Food Programme (WFP...changing world. One where populations are growing, water is becoming increasingly scarce, and where food ...

Private View: Jonathan Burley and Baillie Walsh

27 Jan 2012

and I've taken to inhaling food instead. I've also given up drinking for the month of January and ...

Frugal shoppers want more than the cheapest price

27 Jan 2012 | by Tim Eales

bit more on their weekly groceries. Some of this spend could be attributed to rising food prices ... well above average food inflation. The biggest increase was seen in the sales of pastry which rose ...

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