to remove filtersTrading Places: this week's people moves
10 Feb 2012 | by Daniel Farey-Jones
) Troubled food company Premier Foods is parting company with group marketing director Jon Goldstone , who ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
Facebook cost per click drops in UK
16 Jan 2012 | by Daniel Farey-Jones
accounting for the best click-through rates was food and drink. Simon Mansell, chief executive of TBG ...
Esure kicks off digital media agency review
25 Aug 2011 | by Katherine Levy
, esure's advertising has become known for featuring the film director-turned-food-critic Michael Winner ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
business grappled with rising food prices, which have placed significant pressure on the UK market ... . Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ... on the group's positioning as a convenient option for regular food shopping, as emphasised by its recent 'Great ...
Paper Round (24 August) - Which clients are advertising in the national press?
24 Aug 2010 | by Sarah Johnson
to make the most of what s left of the summer. The supermarket advertises deals on BBQ foods until ...
Paper Round (12 August) - Which clients are advertising in the national press?
12 Aug 2010 | by Sarah Johnson
Supermarkets compete in the pages of today's papers with offers on luxury foods while also pushing
Paper Round (11 August) - Which clients are advertising in the national press?
11 Aug 2010 | by Sarah Johnson
McDonald's runs an offer for a free coca-cola glass, advertising in The Sun. The giveaway follows similar offers which have proved successful for the fast food branch as customers aim to collect the set. The Guardian's piece on Greggs , on which follows the appointment of a new PR agency ...
Paper Round (6 August) - Which clients are advertising in the national press?
06 Aug 2010 | by Sarah Johnson
Frozen food, however, is back on the shopping list after a run of ads promoting deals on fresh fruit. Nisa advertises deals on Birds Eye frozen foods in The Sun, while M S advertises a "3 for 2" offer on frozen food in several papers. Sainsbury s tempts readers with the promise of a ...
Paper Round (3 August) - Which brands are advertising in the national press?
03 Aug 2010 | by Sarah Johnson
in response to a documentary featuring Battersea Dogs Home, aired last night on BBC1's Panorama. Dog food ... breaking into a factory to retrieve boxes of the food. American Express takes out a full-page ad ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
