Facebook cost per click drops in UK
16 Jan 2012 | by Daniel Farey-Jones
accounting for the best click-through rates was food and drink. Simon Mansell, chief executive of TBG ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
Esure kicks off digital media agency review
25 Aug 2011 | by Katherine Levy
, esure's advertising has become known for featuring the film director-turned-food-critic Michael Winner ...
American Express signs deals with Guardian, LoveFilm and Spotify
25 Oct 2010 | by Ben Bold
for an interactive digital advertising project aimed at boosting awareness of its involvement in film, music and food.
Moody Britain 2010: Putting the pieces back together
29 Sep 2010 | by Pulse @ McCann London
, they are significantly more likely to agree that they have bought cheaper food over the last 12 months (59% vs. 46 ...
Ford, Eurostar, KFC and More Than: our road to recovery strategies
28 Jul 2010 | by Noelle McElhatton
Marketing magazine interviewed marketing directors in four key sectors - automotive, leisure, food
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more
09 Sep 2009 | by Noel Bussey
The planned merger of Orange and T-Mobile faces an uphill battle to convince competition authorities that the creation of Britain's biggest mobile phone company should be allowed to proceed. Source: The Times Kraft, the largest US food manufacturer, has warned that Cadbury will struggle to stay ...
And in the real world... BBC, BNP, Kraft, Cadbury, Terry Wogan, Chris Evans, T-Mobile, Vodafone, Telefónica, Google, Skype and Shell
07 Sep 2009
Kraft Foods on Monday went public on a 10.2bn ($16.75bn, 11.7bn) cash and shares offer for Cadbury after the UK s best-known confectionery brand rejected the US foods group s proposal. Source ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
