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Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

,' he says. Food retailing of the future Hobnobbing with Google execs seems appropriate given how ... of food retailing,' argues Gissing. His pronouncement is backed by the latest figures from ... spring. Although international expansion is at the back of its mind, Gissing says the UK food market ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

.' Extra-curricular activities: Chair of the global taskforce for the G20 on food security, and president ... , then what's the purpose of life?' Favourite Unilever brand: Conimex - 'superb Indonesian food ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

at restaurants, as it knew from your profile that you liked vegetarian food, for example. It was a customised ...

Weighing up Twitter's branded adventure

-president marketing, Kraft Foods Europe As Cadbury Dairy Milk is the nation s favourite, reach is critical to our ...

Technology creates a whole new ball game for sports marketing

. Fans can use their smartphones to order food, watch goals (see box, below right) and, now, even to get ... on the back of seats that allow spectators to order food. While bandwidth restrictions are still impeding ...

Marketing, PR and digital: brands bring it all together

by their purpose, as well as the company they keep. INNOCENT - BREAKING THE RULES There are FMCG food ... of Innocent's DNA.' Innocent's venture into food in 2008, when it launched its Veg Pot line, was a product ...

ITV and Maplin make new entries to BR app chart

ITV's recently released 'This Morning Food' app features among a crop of new entries in this week

Online food shoppers shun marketing tactics

Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.

Moody Britain 2010: Putting the pieces back together

, they are significantly more likely to agree that they have bought cheaper food over the last 12 months (59% vs. 46 ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.