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Reputation Survey: Supermarkets - Tesco needs to come up with the goods

went in-store to shop, because they wanted to see the quality of the food they were buying ... food may be a wise move. INDEPENDENTS SUFFER 77% of respondents thought supermarkets took ...

Food and Drink: Nudo's olive oil is adopted by consumers

Nudo Italia hired ING Media to increase online sales of its olive oil range.

Broadcast yourself: Should brands become media owners?

. Clyne suggests record labels could film their own versions of The X Factor, or a food brand could film a ...

Blender company Vitamix brings in Publicasity

and an overhaul of the brand s existing social media channels. Offline, Publicasity will work with the food ... in retailers including John Lewis, Harrods and Whole Foods. ...

Consumer: Belling recipe book provides tasty tweet

's wordiest chef. The research and recipes were given to food bloggers, as well as media with the hashtag #TweetPie. Leading food blogger Craig Dugas helped judge the shortlist of entries to be included ... including targeted bloggers and food media, The Daily Telegraph and The Independent, and TV in the US with a ...

Asda reviews public affairs ahead of major 2012 expansion

issues such as food labelling and food health issues, as well as concern over retail domination by chain ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.