Kenwood kicks off global advertising review
10 Nov 2011 | by Sara Kimberley
for Kenwood has promoted its food blenders, Chef and kMix, to capitalise on the current trend for home cooking ...
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Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year
Weetabix reviews £10m ad account
20 Dec 2010 | by Sara Kimberley
The statutory review is being handled by Oystercatchers and pitches will take place in February. Incumbent agency WCRS will be repitching for the account. The agency won the business, then worth 10m, in 2006 from DDB London. Sally Abbott, marketing director at The Weetabix Food Company, said: "It ...
Argos ad banned for misleading delivery claims
01 Dec 2010 | by Ed Owen
its huge mass around, hunting for food. But imagine if it could Argos it ". Once the penguins ...
Morrisons promotes fresh food in Christmas campaign
08 Nov 2010 | by Mark Banham
s and Asda, by expanding on the promotion of its fresh-food message, with three different television spots. All the Christmas spots will continue the theme of "inquisitive" children finding out where their food ... this campaign] we can explain where the food comes from, and represent that through children who are curious ...
Reality check: August
23 Sep 2010 | by Campaign Staff
Awards Euro RSCG London 139 9 Nestle Foods Milkybar - auditions Santo 133 ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
Kraft consolidates $120m Cadbury US media buying into Publicis
11 May 2010 | by Anne Cassidy
, as the confectionery and food giant looks to achieve savings. Kraft took over Cadbury in an 11.4bn deal in February. ...
Anchor to highlight its 125-year heritage in latest TV ad
19 Apr 2010 | by Anne Cassidy
. Arla Foods called a review of its media planning and buying across Europe earlier this month, inviting ...
Mindshare retains Unilever's £700m media business in Western Europe
08 Feb 2010 | by Arif Durrani
The regional media account for the multinational conglomerate behind a plethora of consumer product brands in foods, drinks, cleaning agents and personal care products is the largest in the business, with the UK accounting for 150m of spend in the last year alone. Mindshare has also won Unilever's 515 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
