Sector insight: Health and fitness clubs
13 Jan 2010 | by Jane Bainbridge
are personal training, health and beauty treatments and food and beverage sales. However, additional spend ...
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Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
that work, both then and now? How can brands be so elastic? Is there something about putting food ...
Mark Kleinman on marketing and the City: The ins and outs of M&S
07 Apr 2009 | by Mark Kleinman
of the business, and John Dixon, who heads the food division, are two possible names, but neither man has a strong ... possible move to M S is that he is a former director of food at the retailer. Between 1994 and 2001 he also ...
Mark Ritson on Branding: Premier gets out of a jam
09 Dec 2008 | by Mark Ritson
brand of British preserves for most of the 20th century. Premier Foods acquired the Robertson's brand ... . Consider the dire straits companies such as Premier Foods find themselves in. The once-mighty food group ... marmalade of peaches'. As well as owning both the Robertson's and Hartley's brands, Premier Foods also ...
Argos buys Bush/Alba 'to expand value range'
02 Dec 2008 | by Fiona Ramsay
said. 'Without the footfall driver of food and groceries that the supermarkets have, and less money ...
Sector Insight: Pickles, Chutneys and relishes
18 Nov 2008 | by Jane Bainbridge
LONDON - Growth has stalled as younger consumers have lost the taste for pickles, but ethnic foods...chutney. In many ways, the sector is out of step with current food trends; our focus is on eating fresh ... m in 2007. They have benefited from the rise of ethnic foods in the UK, and, in particular, their association with Indian food, which remains a British favourite. Despite this, the Indian foods market ...
Raymond Snoddy on Marks & Spencer's marketing cuts
11 Nov 2008
that it's crazy to mothball one of the best ad campaigns of recent years. Instead, 'This is not just food ...
Kellogg's hits back at 'Switch & Save'
10 Nov 2008 | by Gemma Charles
Over the next two months the food giant will run a 1.4m ad push across TV and national press which will highlight the quality ingredients found in Kellogg's cereal. The campaign, created by Manchester agency CheethamBell JWT, will also stress the value-for-money that a bowl of Kellogg's Corn Flakes ...
Pedigree drops Crufts sponsorship
24 Oct 2008 | by Gemma Charles
Pedigree, the dog food brand, is to end its 40 year Crufts sponsorship following claims the dog
DVD sales spike fuelled by 'low-cost escapism'
21 Oct 2008 | by Nicola Clark
. The figures follow a series of strong results from fast-food brands, as analysts suggested that the era of healthy eating and restaurant dining was giving way to one of quick, cheap food. Domino's cited families ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
