Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
really want is leadership, whether in politics or the frozen-food aisle. 'The key is not to spend your ...
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Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
19 Jan 2012 | by Nicola Clark
) food and drinks sponsoring the Games. At a time when consumers are demanding trust and transparency, the combination of sport and HFSS food and drinks is increasingly unsustainable. It is apt, therefore ...
Technology creates a whole new ball game for sports marketing
09 Dec 2011 | by John Reynolds
. Fans can use their smartphones to order food, watch goals (see box, below right) and, now, even to get ... on the back of seats that allow spectators to order food. While bandwidth restrictions are still impeding ...
PepsiCo's Patrick Kalotis is not known as 'Mr Breakfast' for nothing
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
-the-go consumer, reflected in the fact that pots of ready-made porridge can now be bought in coffee and food ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
) Dinner we realised a lot of people go out in spite of the food - a totally different concept from the Fat ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
Hands, followed by the prize giving ceremony before more food, cocktails and music from live band ...
No room in the UK: can new retailers succeed on the high street?
21 Nov 2011 | by Matthew Chapman
in recent years. Whole Foods Market, which has 300 stores in the US and Canada, opened its UK flagship ... . However, the recession took hold and the challenge of selling premium food on the UK high street became stiffer: this month it opened only its sixth store, in Glasgow. Since Whole Foods Market made its debut ...
Connecting with customers through wi-fi
11 Nov 2011 | by Jennifer Whitehead
Everyone's at it: McDonald's was the first big fast-food chain, Pret A Manger has been doing it since 2008, and now John Lewis has joined other recent entrants, PizzaExpress and Starbucks in offering it: free wi-fi for customers. The move certainly appears very tech-forward, but what's actually ...
Kenwood kicks off global advertising review
10 Nov 2011 | by Sara Kimberley
for Kenwood has promoted its food blenders, Chef and kMix, to capitalise on the current trend for home cooking ...
Unilever is on a quest for magic - and failure is an option
03 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
tells Marketing. Phil Chapman, chief marketing officer at Kerry Foods and a former Unilever ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
