18 May 2012
| by Jo Boyd
and the mishandling of food served to customers. The video spread virally, views reached beyond the million mark ...
17 May 2012
A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix....of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ...
, will give Bright Food access to extensive brand-building, technical and product-development capability ...
GOLDSTONE, FORMER GROUP MARKETING DIRECTOR, PREMIER FOODS
The elements of the marketing strategy ...
17 May 2012
| by Sara Luker
.
Meanwhile, the agency has won the PR and social media account for Symington's foods, which includes Ragu. ...
11 May 2012
| by Matt Chapman
,' he says.
Food retailing of the future
Hobnobbing with Google execs seems appropriate given how ...
of food retailing,' argues Gissing.
His pronouncement is backed by the latest figures from ...
spring.
Although international expansion is at the back of its mind, Gissing says the UK food market ...
10 May 2012
| by Rachel Barnes
.'
Extra-curricular activities: Chair of the global taskforce for the G20 on food security, and president ...
, then what's the purpose of life?'
Favourite Unilever brand: Conimex - 'superb Indonesian food ...
09 May 2012
a social-media programme when I worked at McCain Foods.
If you were a brand what would you ...
03 May 2012
| by Daniel Farey-Jones
Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year
02 May 2012
.
What is your favourite pub?
The Black Pig in Tunbridge Wells. Lush, locally sourced food, tranquil ...
02 May 2012
| by Helen Edwards, PPA, Business columnist of the year
After years promoting bigger pack sizes as offering better value, it appears food and drink...and UK that shows a clear correlation between low socioeconomic status and obesity.
The food and drink ...
to be holed below the waterline.
Whatever good things food marketers might have been doing, their pack ...
-vulnerable hardest, even marketers of relatively healthy food and drink brands will find themselves on the back foot ...
01 May 2012
| by Kim Benjamin
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
to remove filters
