Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
. The rules still prohibit many kinds of activity. Alcohol and junk food brands, for example, cannot use ...
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
. The rules still prohibit many kinds of activity. Alcohol and junk food brands, for example, cannot use ...
newsagent , selling its own titles from the UK and abroad. In 2008, fast-food chain McDonald's joined ...
business grappled with rising food prices, which have placed significant pressure on the UK market ... . Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ... on the group's positioning as a convenient option for regular food shopping, as emphasised by its recent 'Great ...
The new website is the third in Channel 4 s portfolio of lifestyle sites, after 4Food and 4Homes. The website, channel4.com/4beauty, provides content aimed at getting women to celebrate their bodies and feel ... relaunches of 4Food and 4Homes later this year. ...
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
and preparing food at a dining room table. The star is designing a collection of sunglasses for the brand, out ...
The application, dubbed "Ocado On The Go", gives users access to Ocado's virtual aisles at any time of the day, where they can buy everything from food and drink to books and toys. Ocado's range of over 18,000 products is stored on the iPhone so that users can keep shopping even when offline ...
Mail Purchases of food, drink, clothing and footwear bolstered overall spending last month, more than ...
, could have looked gimmicky. Campaign wonders if the food hall sells Stinking Bishop. 9. Marks ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.