PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...
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Converse 'All Summer' by Anomaly
22 Jul 2010
The music video available on YouTube has been created by Anomaly and directed and animated by Psyop. The video shows the artists wearing big paper versions of their heads living together in a house. They are seen brushing their teeth together, eating breakfast, having a food fight, swapping heads and playing ...
Channel 4 seeks income from beauty and style portal
08 Jul 2010 | by John Reynolds
The new website is the third in Channel 4 s portfolio of lifestyle sites, after 4Food and 4Homes. The website, channel4.com/4beauty, provides content aimed at getting women to celebrate their bodies and feel ... relaunches of 4Food and 4Homes later this year. ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
Marks & Spencer announces achievements through Plan A
10 Jun 2010 | by Joe Thomas
Marks & Spencer has reported a 20% reduction in food packaging as part of its pledge to become...until a sustainable supplier was found. However, the company said that of non-glass food packaging ... reduced by 36 per cent on general merchandise products1 84 per cent of PET food plastic packaging ... or from sources which otherwise protect forests and communities Healthier food now makes up 38 ...
World Cup to benefit only a few retailers
04 Jun 2010 | by Joe Thomas
tournament was 1.5bn. It believes the growth to be driven primarily by inflation, especially in food ... . 1.1bn extra is predicted to be spent on food and groceries during June and July 2010, which ...
Power 100: Next Generation
02 Jun 2010 | by Nicola Clark
of products - from the fast-paced media world of Sky to frozen-food brands McCain and Birds Eye ... -on position. 'Some of our agencies aren't sufficiently down-to-earth to get who the frozen food consumer is ... are not junk food. McCain has sought to achieve this via its 'It's all good' positioning. For someone who had ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
goes into its food - 10 years of improvements in this area made the ad possible. A decision ... -out of Krushems, the fast-food chain's answer to the McDonald's McFlurry. She is backing the launch with TV ads ... -running 'food porn' advertising could be Sharp's way of showing his incoming boss that he still has a few ...
Marks & Spencer reports 2.9% annual revenue growth
25 May 2010 | by Joe Thomas
.6%, and food increasing by 0.3%. It was the first like-for-like growth in food in two years. Internationally ... chairman Sir Stuart Rose conceded in an interview that rival Waitrose had "bested" it in food sales ... , with general merchandise up 9.1% and a food increase of 1.8%. During March, M S revised its food marketing ...
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
that work, both then and now? How can brands be so elastic? Is there something about putting food ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
