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McDonald's kicks off grassroots football push

executive Jim Skinner announced he was retiring from the fast-food chain after seven years in the role ...

Sky marketer scoops top prize at Brand Event Awards

Hands, followed by the prize giving ceremony before more food, cocktails and music from live band ...

McDonald's opts for a pedal-powered festive push

and buying. Last month, the fast-food giant launched a musical-themed TV ad that portrayed its key ...

My YouTube ad of the week: David Prideaux, Publicis Chemistry

foundation for sustainable food. Wish I'd thought of This, when we were working late on a pitch a ...

KFC 'emergency chairs' by BBH

The ad centres on an extended family getting together for a summer lunch in the garden with KFC food. The ad, which was shot in South Africa, was directed by award-winning director and documentary maker Benito Montorio. It follows the family members searching for extra seats. As more people ...

McDonald's in fresh push to combat 'McJob' perceptions

The "Meet our people" campaign by VCCP is part of a long-running effort started in 2006 to dispel misconceptions about working at the fast-food restaurant chain. It has created in-store and print ads to run across education titles, including TES and The Guardian's Education section, for four weeks. The ads ...

A newly converged world

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

KFC rolls out Krushems nationally with BBH-created ad campaign

The fast food company trialled the range last year as part of a drive to expand its offering to young people. The range comprises four different flavours Oreo, Strawberry Shortcake, Maltesers and Caramel Crunch. The creative idea for the ad is based around love, specifically expressed as "You never ...

Watch McDonald's 'Favourites' TV campaign

LONDON - Fast-food chain McDonald's is celebrating the 35th anniversary of its arrival in the UK

Department of Health sponsors The Simpsons in Change4Life initiative

. The characters will at first be eating junk-food snacks including pizza and ice-cream, but these items ... the broadcasting code because it advertised junk food to children. ...

 

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