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Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

McDonald's kicks off Absolute breakfast show sponsorship

The fast food giant will be promoting its breakfast products, including porridge, breakfast wrap, sausage and egg McMuffin and coffees. It plans to promote the quality of its food, including its use of free-range eggs and British pork, through the deal, which was brokered by OMD. As well as sponsor ...

Ginsters to sponsor spot on TalkSport's Keys and Gray show

Ginsters, the savoury foods brand, is to sponsor a special week-long segment on TalkSport's 'Keys

Power 100: 100 to 50

business grappled with rising food prices, which have placed significant pressure on the UK market ... . Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ... on the group's positioning as a convenient option for regular food shopping, as emphasised by its recent 'Great ...

Dead burger man used in ad targeting McDonald's

The ad ends with the strapline "I was lovin' it", enraging the fast-food chain whose well ... concentration of fast food restaurants. The ad has been called irresponsible by some, including the National ... in perspective, and to make food and lifestyle choices that are right for them ...

Trading Places: This week's people moves in advertising, marketing and media

marketing manager, will report to food and beverage managing director Bernard Paternot . ( Marketing ...

Ofcom to keep current HFSS restrictions

contributed to a "significant shift" in the balance of food and drink advertising on television towards non-HFSS products, which accounted for an estimated 33.1% all food and drink advertising spots in 2009 as against 22.5% in 2005 and 41.1% of all food and drink child impacts in 2009, as against 19.3% in 2005. At the time ...

Wall's to focus latest campaign on British eccentricty

'Proper food. Bring it on'....by Kerry Foods, will run across TV, print, radio and digital. Paul Silburn, creative partner, Saatchi ...

A newly converged world

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

KFC ties up with 4Music to support Krushems rollout

The fast-food brand will sponsor a 30-minute show, called The Crush, on the 4Music channel highlighting its new liquid snack Krushems. The music series, which targets the youth market, includes guests such as Alexandra Burke, Marina and the Diamonds, Chipmunk, Usher and Ricky Gervais. KFC will use the partnership ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.