01 May 2012
| by Kim Benjamin
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
19 Mar 2012
| by Sarah Shearman
The fast food giant will be promoting its breakfast products, including porridge, breakfast wrap, sausage and egg McMuffin and coffees.
It plans to promote the quality of its food, including its use of free-range eggs and British pork, through the deal, which was brokered by OMD.
As well as sponsor ...
19 May 2011
| by Oliver Luft
Ginsters, the savoury foods brand, is to sponsor a special week-long segment on TalkSport's 'Keys
17 May 2011
| by Nicola Clark
business grappled with rising food prices, which have placed significant pressure on the UK market ...
. Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ...
on the group's positioning as a convenient option for regular food shopping, as emphasised by its recent 'Great ...
15 Sep 2010
| by Staff
The ad ends with the strapline "I was lovin' it", enraging the fast-food chain whose well ...
concentration of fast food restaurants.
The ad has been called irresponsible by some, including the National ...
in perspective, and to make food and lifestyle choices that are right for them ...
13 Aug 2010
| by Staff
marketing manager, will report to food and beverage managing director Bernard Paternot . ( Marketing ...
26 Jul 2010
| by Mark Banham
contributed to a "significant shift" in the balance of food and drink advertising on television towards non-HFSS products, which accounted for an estimated 33.1% all food and drink advertising spots in 2009 as against 22.5% in 2005 and 41.1% of all food and drink child impacts in 2009, as against 19.3% in 2005.
At the time ...
05 Jul 2010
| by John Reynolds
'Proper food. Bring it on'....by Kerry Foods, will run across TV, print, radio and digital. Paul Silburn, creative partner, Saatchi ...
25 Jun 2010
| by Damian Ferrar and Katie Streten, Imagination
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
31 Mar 2010
| by Joe Thomas
The fast-food brand will sponsor a 30-minute show, called The Crush, on the 4Music channel highlighting its new liquid snack Krushems. The music series, which targets the youth market, includes guests such as Alexandra Burke, Marina and the Diamonds, Chipmunk, Usher and Ricky Gervais. KFC will use the partnership ...