to remove filtersTrinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...
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McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
The fast-food chain launched MakeUpYourOwnMind.co.uk in 2007 , offering to answer all questions posed by customers, as it aimed to improve trust in the brand in the UK amid negative headlines around ... , including information on food-sourcing, its environmental contribution and charitable activities ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
Burger King pushes innovation message with first lamb recipe
29 Mar 2012 | by Matthew Chapman
The fast-food chain will launch a television campaign on 2 April that will push its Lamb Flatbread, which it is introducing for the Easter period as a promotional product. Lamb Flatbread ... underscores our commitment to premium and fresh food." The Lamb Flatbread contains a flame-grilled lamb ...
Brand barometer: Fast-food chains, which one is most prominent online?
02 Mar 2012 | by Gemma Charles
McDonald's has the highest share of voice while 43% of conversations about Burger King express annoyance that it has a 25p charge on card transactions.
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
, Premier Foods vowed to cut costs to help fund a 50m advertising blitz for its eight 'power brands ... to reaching housewives, their target audience, says Jon Goldstone, Premier Foods' outgoing group marketing ... of the fast-food chain's marketing division last February, cutting the UK team from 10 to four people ...
My YouTube ad of the week: David Prideaux, Publicis Chemistry
19 Oct 2011
foundation for sustainable food. Wish I'd thought of This, when we were working late on a pitch a ...
Domino's launches pizza-ordering iPad app
30 Aug 2011 | by Sarah Shearman
in pizza sales via the iPhone. Earlier this month, the fast-food brand signed a deal with Channel 5 ...
Focusadvertising picks-up Domino's and Wendy's in Dubai
25 Apr 2011 | by Ed Owen
to our portfolio of clients, and in particular in the fast food category. "We knew we could bring a ...
KFC recruits female undergrads for Double Down butt campaign
22 Sep 2010 | by Staff
gift checks to distribute and $500 for their troubles. John Cywinski, chief marketing and food ... of the KFC sandwich, challenge their friends to eat the "greater food" and consult the Double Down oracle ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
