17 Apr 2012
| by John Reynolds
Power left Burger King in January 2011 after four years with the fast-food chain. She was among several senior marketers to leave at the time.
In her new role at the cosmetics and beauty company, which she took up earlier this month, Power oversees brands including Matrix, Pureology and L Or al ...
24 Feb 2012
| by Eva MacIntosh
, Premier Foods vowed to cut costs to help fund a 50m advertising blitz for its eight 'power brands ...
to reaching housewives, their target audience, says Jon Goldstone, Premier Foods' outgoing group marketing ...
of the fast-food chain's marketing division last February, cutting the UK team from 10 to four people ...
14 Feb 2012
| by John Reynolds
The burger, which is being launched this week in the UK, joins other non-fried products on the fast-food chain s menu. These include the KFC Brazer, a griddled chicken burger and tortilla-style wrap ...
from founder Harland Colonel Sanders unpublished food autobiography found at a storage facility ...
12 Jan 2012
| by Sara Kimberley
The process is being handled through the intermediary Agency Assessments, which has issued RFIs to a number of agencies.
It is understood that Burger King does not have a retained incumbent on the account. In the past, the fast-food giant has worked with DLKW Dialogue on DM activity.
The review ...
29 Nov 2011
| by Loulla-Mae Eleftheriou-Smith
forward to working with Meg. Her previous experience with innovative food brands make her a great fit to head up new concepts at KFC.'
The fast-food chain launched ads promoting its espresso coffee ...
09 Jun 2011
| by Sara Kimberley
Wimpy, the fast-food chain, has appointed Flourish to its social media account....The Bristol-based agency won the business without a pitch, and will be tasked with repositioning the food chain and launching its new menu.
Flourish will launch a Facebook campaign to promote the menu ...
in-store and with ads on Facebook.
The fast-food brand has used various agencies in the past ...
25 Apr 2011
| by Ed Owen
to our portfolio of clients, and in particular in the fast food category.
"We knew we could bring a ...
15 Sep 2010
| by Staff
The ad ends with the strapline "I was lovin' it", enraging the fast-food chain whose well ...
concentration of fast food restaurants.
The ad has been called irresponsible by some, including the National ...
in perspective, and to make food and lifestyle choices that are right for them ...
13 Jul 2010
| by Madhavi Tumkur
an agreement to acquire 35 restaurants in Singapore from franchisee Bon-Food .
The deal represents the bulk of the 40 Burger King restaurants that Bon-Food currently operates in the Lion City ...