21 May 2012
Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize
16 May 2012
| by Loulla-Mae Eleftheriou-Smith
Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform...-from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood ...
and then an independent panel.
The parties include prepared food using the 'Great Little Ideas' products and an open ...
celebration.
The activity marks Premier Foods' marketing activity around the brand this year, since ...
11 May 2012
| by Sarah Shearman
Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new...into tomorrow's 'Britain's Got Talent' final. At the start of this year, Premier Foods announced ...
at the same time cutting costs and disposing of non-core businesses.
More recently, the food company ...
11 May 2012
| by Matt Chapman
,' he says.
Food retailing of the future
Hobnobbing with Google execs seems appropriate given how ...
of food retailing,' argues Gissing.
His pronouncement is backed by the latest figures from ...
spring.
Although international expansion is at the back of its mind, Gissing says the UK food market ...
10 May 2012
| by Rachel Barnes
.'
Extra-curricular activities: Chair of the global taskforce for the G20 on food security, and president ...
, then what's the purpose of life?'
Favourite Unilever brand: Conimex - 'superb Indonesian food ...
08 May 2012
| by Maisie McCabe
Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part
01 May 2012
| by Kim Benjamin
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
30 Apr 2012
| by Sarah Shearman
at Lurpak, said: "More and more people are passionate about food and cooking. In a modern kitchen people ...
long partnership with The Observer Food Monthly, in a deal brokered by Carat.
Follow Sarah ...
05 Apr 2012
| by Sarah Shearman
with its target audience of 30- to 65-year-old women, who enjoy quality organic food and time spent ...
16 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
McCain's, the frozen food brand, is launching its biggest on-pack promotion to encourage consumers...brand communications manager at McCain Foods, said: "We are confident that Lucky Spuds will deliver cut ...
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