to remove filtersOld El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital
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Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...
Futura Foods calls in Brazil PR to promote Greek cheeses
22 May 2012 | by Sara Luker
Futura Foods has called in PR support to launch its new Greek cheese range, Yamas....supermarkets. Futura Foods aims to widen the appeal of Greek cheeses with the Yamas range, which will be stocked by Tesco, Morrisons and Ocado. According to Futura Foods research, halloumi and feta ...
Wispa 'time well misspent' by Fallon
21 May 2012
Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize
Tesco 'everyday Value' by The Red Brick Road
16 May 2012
The new campaign champions the important role everyday food plays in the daily lives of families across Britain. ...
Hovis 'farmer's lad' by Dare
16 May 2012
Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign
Organix brings in Bottle PR for campaign work
15 May 2012 | by John Owens
The maker of organic baby and toddler foods has called in Bottle PR to handle the brand's UK PR....Vann when she saw a gap in the baby food market for food that used only organic, natural ingredients. Organix pledges to make nutritious food for babies and young children, with a no junk promise for its ... the word go and its enthusiasm reflects our passion and drive for real good food for children. After ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
.' Extra-curricular activities: Chair of the global taskforce for the G20 on food security, and president ... , then what's the purpose of life?' Favourite Unilever brand: Conimex - 'superb Indonesian food ...
EBLEX appoints BMB to promote red meat
10 May 2012 | by Anne Cassidy
. EBLEX also invested in TV sponsorship through a deal last year with UKTV to support the food programme ...
New York Bakery Co kicks off £3m ad review
10 May 2012 | by Jeremy Lee
The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand. JWT ... hat and a pair of pants. The stunt was advertised using press ads in Metro . Premier Foods split ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
