to remove filtersWispa 'time well misspent' by Fallon
21 May 2012
Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize
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Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital
Premier Foods backs Great Little Ideas with social media push
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform...-from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood ... and then an independent panel. The parties include prepared food using the 'Great Little Ideas' products and an open ... celebration. The activity marks Premier Foods' marketing activity around the brand this year, since ...
Tesco 'everyday Value' by The Red Brick Road
16 May 2012
The new campaign champions the important role everyday food plays in the daily lives of families across Britain. ...
Hovis 'farmer's lad' by Dare
16 May 2012
Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign
Ambrosia Rice 'picnic' by Dare
02 May 2012
Premier Foods has launched a campaign for Ambrosia by Dare with the message that Ambrosia rice
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
Reggae Reggae Sauce 'put some music in your food' by JWT London
16 Apr 2012
The 2 million campaign, created by JWT London, encourages consumers to "put some music in your food" and will premi re during a primetime TV slot on ITV on Thursday 3 May and run until mid-August. ...
Cheestrings takes Spaghetti variant to TV
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Cheestrings, the cheese snack brand owned by Kerry Foods, is advertising its Spaghetti variant.... Dan Hopkirk, marketing manager for dairy at Kerry Foods UK, said: "Cheestrings Spaghetti has been a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
