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The plans for a fresh brand identity, announced earlier this month, have been unveiled following a decline in sales at the food company in the first quarter of 2012, which it linked to a "continued ... . Earlier this year, Kellogg was the subject of a complaint from the Children s Food Campaign over its Krave ...
Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.
Nestle has agreed to buy Pfizer's baby food division for $11.85bn, increasing its hold...will enable us to deepen our engagement with consumers, offering them a wider choice of nutritious food ... to the purchase of the unit, as the two companies grapple for pre-eminence in the lucrative baby food business. The acquisition is subject to regulatory approval and is expected to be completed by 2013. Pfizer's baby food ...
The Government must not rely on food industry partnerships to fight obesity, say comms...links to the fast-food industry. Birtwistle recognised the need for industry partnerships but added ... were needed and that the Government must not rely on its food industry links. If the Government is reliant on the food industry, then it won t succeed. Just repeating a set of key messages and top tips ...
W Communications was appointed by Visit Sweden to create a highly targeted campaign that would promote Sweden as a new culinary nation of Europe, with a focus on the province of Skane as a destination.
The 2 million campaign, created by JWT London, encourages consumers to "put some music in your food" and will premi re during a primetime TV slot on ITV on Thursday 3 May and run until mid-August. ...
to start a revolution in keeping food fresh....Food Freshness Technology brought the agency on board for the retained brief following a four ... want to keep fruit fresh for longer. Also, at a time when the ability to produce and grow food ... , and we felt that College Hill s food specialists were ideally experienced to do this job for us ...
Nudo Italia hired ING Media to increase online sales of its olive oil range.
in Paris. An equivalent in the UK would be a perfect venue for an event for food bloggers, highly ...
Strawberry Fields Forever press trip to Hugh Lowe farms, targeting influential food titles. This was designed ... of key food titles, including several 'Best of British' features. Seven interviews with Torode reached ... on and offline. One thing I'd be interested to understand is how they worked with food bloggers ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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