29 May 2012
| by John Reynolds
Kerry Foods-owned Richmond, best known for its sausages, is introducing the strapline "As nature..., meats, at Kerry Foods, the maker of Richmond Sausages, claims the new product is "game ...
and stands, which will offer shoppers the chance to try the cooked ham.
Kerry Foods launched its Richmond brand into the cooked ham category in the UK in May.
The Irish food manufacturer claims the product ...
29 May 2012
| by Sarah Shearman
The plans for a fresh brand identity, announced earlier this month, have been unveiled following a decline in sales at the food company in the first quarter of 2012, which it linked to a "continued ...
. Earlier this year, Kellogg was the subject of a complaint from the Children s Food Campaign over its Krave ...
24 May 2012
| by Gemma Charles
marketing roles at Remington and Goodfella's, the Northern Foods frozen-pizza brand.
Separately, John ...
21 May 2012
| by Gemma Charles
of the most popular UK fast food pages.
16 May 2012
| by Loulla-Mae Eleftheriou-Smith
Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform...-from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood ...
and then an independent panel.
The parties include prepared food using the 'Great Little Ideas' products and an open ...
celebration.
The activity marks Premier Foods' marketing activity around the brand this year, since ...
15 May 2012
| by Zaid Al-Zaidy, chief strategy officer, TBWA\London
I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a strong disruptive move by elevating Birds Eye out of the sea of frozen food claims and conventions, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ...
15 May 2012
| by Loulla-Mae Eleftheriou-Smith
Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate...The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria.
Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ...
11 May 2012
| by Sarah Shearman
Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new...into tomorrow's 'Britain's Got Talent' final. At the start of this year, Premier Foods announced ...
at the same time cutting costs and disposing of non-core businesses.
More recently, the food company ...
11 May 2012
| by Matt Chapman
,' he says.
Food retailing of the future
Hobnobbing with Google execs seems appropriate given how ...
of food retailing,' argues Gissing.
His pronouncement is backed by the latest figures from ...
spring.
Although international expansion is at the back of its mind, Gissing says the UK food market ...
10 May 2012
| by Rachel Barnes
.'
Extra-curricular activities: Chair of the global taskforce for the G20 on food security, and president ...
, then what's the purpose of life?'
Favourite Unilever brand: Conimex - 'superb Indonesian food ...