to remove filtersHelen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
that work, both then and now? How can brands be so elastic? Is there something about putting food ...
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Children's Food Campaign spoofs Change4Life ads
11 Aug 2010 | by Gemma Charles
The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans...ads. The Children's Food Campaign is promoting the new page via Twitter and has already gained ... ". The Children's Food Campaign plans to send a selection of the posters to the Department of Health next month. The campaign is a response to Health Secretary Andrew Lansley's July speech when he said food and drink ...
J2O
05 May 2010 | by Joe Thomas
result, pubs have been forced to become more 'food-led' than 'wet-led' within this context, to offer ... closely and last week revealed a 'lighter' range for pubs, designed to complement food. Whether ... new audience. Many pubs are becoming increasingly food-led in their approach, but sickly drinks ...
Profile: In the name of the family
27 Apr 2010 | by John Reynolds
, behind Coca-Cola, according to Nielsen. Sales in 2009 hit 581m, beating rival Premier Foods' brand Hovis ... , identity and packaging, while Premier Foods-owned Hovis has launched its own marketing push. It is a battle ... competitors, Allied Bakeries and Premier Foods are very good and very able,' says Warburton. 'It is not hugely ...
Creativity in numbers
27 Apr 2010 | by David Tiltman
it was bottom of the (agency's) food chain,' he claims. 'It would issue a brief and weeks later it would get ...
Brand Health Check: Goodfella's
21 Apr 2010 | by Jeremy Lee
food in general, and frozen pizza in particular. However, Goodfella's has failed to capitalise on this trend. According to Nielsen, the 15-year-old Northern Foods brand suffered a 15.1% fall in sales ... 's increased by nearly a quarter year on year to almost 100m. In response, Northern Foods has said ...
Pubs' natural premium
14 Apr 2010 | by Joe Thomas
be dropped by pub chains. While the range of healthier food and drink options has been growing across ... pubs are now catering for families and becoming 'food-led' rather than 'wet-led', they have had ...
A parting of the ways
30 Mar 2010 | by Joe Thomas
conceded its rival had, as he put it, 'bested' it in food sales. Now, as Rose prepares to step down to a ... revised its food marketing strategy. It has dropped the long-running 'food porn' approach, created by RKCR ... begun evolving its food offering. Last year, it said it would stock branded goods for the first time ...
Find a healthy balance
30 Mar 2010 | by Gemma Charles
Hardly a week goes by without a food brand announcing a health initiative as they seek to position ... is clearly a big part of food brands' sustainability drives - a substantial proportion of Marks Spencer ... this into their marketing can leave them open to criticism. Richard Watts, campaigns director for the Children's Food ...
Brand Health Check: Champagne
24 Mar 2010 | by Jeremy Lee
on food and drink titles for Tesco and Asda, and Charles Faircloth, managing director of Euro RSCG Luxe ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
