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Lurpak and Observer Food Monthly magazine in year-long deal

20 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

The Observer Food Monthly magazine has agreed a year-long media partnership with Arla butter brand...The joint venture, developed by Carat, will launch with a Lurpak cover-wrap of the Observer Food ... -branded seasonal wall planner, highlighting "key food dates" and "seasonal ingredients" throughout the year ... brand manager at Lurpak, said: "As food titles go, the Observer Food Monthly is a natural partner ...

Facebook cost per click drops in UK

16 Jan 2012 | by Daniel Farey-Jones

accounting for the best click-through rates was food and drink. Simon Mansell, chief executive of TBG ...

Cadbury Dairy Milk to sponsor Glee on Sky1

22 Sep 2011 | by Sophie Maden

, marketing activation director at Kraft Foods, said: "Our sponsorship of Glee is a fantastic opportunity ...

Tilda rice experiments with product placement around Zee

26 Aug 2011 | by Maisie McCabe

for Pedigree dog food and Karcher on Sky1 and Discovery respectively. Lena Sagar, senior brand manager ...

Canderel to sponsor ITV1's Ten Mile Menu

16 Jun 2011 | by Maisie McCabe

sponsorship controller of ITV Commercial, said: "This show is the perfect platform to align Canderel with food ...

Media360: Premier Foods' Goldstone on managing agencies

09 Jun 2011 | by Mark Banham

Jon Goldstone, group marketing director of Premier Foods, told the Media360 conference audience he...." Goldstone said when he joined Premier Foods, one of the first decisions he made was to hire a completely new ... director and Fallon founder Laurence Green, to help with the process of choosing Premier Foods' marketing ... with the Publicis Groupe agency "hadn t really worked either," as Premier Foods had briefed the agency too late ...

Wine merchants Berry Bros & Rudd to sponsor Dinner Jazz

17 May 2011 | by Maisie McCabe

'Dinner Jazz with Berry Bros Rudd' debuts this evening (17 May). The show will be presented by Sarah Ward and Helen Mayhew, Monday to Friday, from 7pm to 10pm on Jazz FM. As part of the deal, guest experts will join Ward and Mayhew to talk about food-and-wine-matching, and how to order, drink ...

First post-production product placements run on Discovery and Sky1

17 May 2011 | by Maisie McCabe

manager, snacks and treats, Pedigree, said: "As the UK's number one dog food brand, we're always looking ...

Bauer Access extends KFC partnership with 4Music

16 Feb 2011 | by Katherine Levy

food chain KFC's programme sponsorship on music channel 4Music.

Premier Foods launches sister site to Great Little Ideas

21 Jan 2011 | by John Reynolds

Premier Foods is further extending its Great Little Ideas (GLI) initiative with the launch of a...is designed by Elvis Communications in conjunction with Premier Foods-owned flour brand McDougalls and bread brand Hovis. Premier Foods will print the web address on McDougalls packaging and promote the site ... of occasions, including everyday meals and afternoon teas. Premier Foods has launched the site in response ...

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