Jammie Dodgers introduces Choccie Dodger Monkey
25 Apr 2012 | by Kate Lloyd
, chief marketing officer at parent company Burton's Foods, said the campaign, "should really prove ...
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Food & drink: Jack Daniel's creates dramatic buzz
26 Apr 2012 | by John Owens
Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.
Premier Foods hails performance of Fuelling Britain campaign
25 Apr 2012 | by John Reynolds
Premier Foods has reported a 3.7% sales lift across its eight 'power brands', helped...However, the company suffered a dip in sales of other brands. Premier Foods today (25 April ... . The Batchelors 'Fuelling Britain' campaign was broadcast on radio this year, the only Premier Foods 'power brand ... sales of Batchelors. In March, Premier Foods disclosed a shift in strategy to focus its efforts ...
Cow & Gate picks BETC London to develop UK ads
25 Apr 2012 | by Daniel Farey-Jones
Cow & Gate, the baby food and milk brand, has appointed BETC London as lead agency for the UK
Weight Watchers makes high-street debut with branded store
25 Apr 2012 | by Kate Lloyd
personalised weight-loss sessions and selling only its own food and drink....the packaging for its 250 Weight Watchers food products this month to make them more identifiable ...
Brand Manager of the Week: Andy Box
25 Apr 2012
are your hobbies? Watching live rugby and football, playing golf, eating good food and drinking great ...
Nestlé revamps PR support as protest looms
25 Apr 2012 | by Sara Luker
Food giant Nestlé is on the hunt for corporate and public affairs support as the company faces...than volume growth. Earlier this month, Nestl agreed to buy Pfizer s baby food division for $11 ... by campaign group Baby Milk Action. The group is asking Nestl to bring its baby food marketing practices ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
, what's the role for such a dominant market leader? Tesco leapfrogged 'food-focused' Sainsbury ...
Nestle buys Pfizer's baby food unit for $11.85bn
23 Apr 2012 | by John Reynolds
Nestle has agreed to buy Pfizer's baby food division for $11.85bn, increasing its hold...will enable us to deepen our engagement with consumers, offering them a wider choice of nutritious food ... to the purchase of the unit, as the two companies grapple for pre-eminence in the lucrative baby food business. The acquisition is subject to regulatory approval and is expected to be completed by 2013. Pfizer's baby food ...
Government warned on reliance on food industry in obesity fight
20 Apr 2012 | by Sara Luker
The Government must not rely on food industry partnerships to fight obesity, say comms...links to the fast-food industry. Birtwistle recognised the need for industry partnerships but added ... were needed and that the Government must not rely on its food industry links. If the Government is reliant on the food industry, then it won t succeed. Just repeating a set of key messages and top tips ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
