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Old El Paso kicks off £25m global ad review

Old El Paso, the General Mills Mexican food brand, is reviewing its global advertising account

Richmond brand to air nude farmer ad

Kerry Foods-owned Richmond, best known for its sausages, is introducing the strapline "As nature..., meats, at Kerry Foods, the maker of Richmond Sausages, claims the new product is "game ... and stands, which will offer shoppers the chance to try the cooked ham. Kerry Foods launched its Richmond brand into the cooked ham category in the UK in May. The Irish food manufacturer claims the product ...

Kellogg boss departs as food giant kicks off global rebrand

The plans for a fresh brand identity, announced earlier this month, have been unveiled following a decline in sales at the food company in the first quarter of 2012, which it linked to a "continued ... . Earlier this year, Kellogg was the subject of a complaint from the Children s Food Campaign over its Krave ...

Jordans & Ryvita calls £6m advertising pitch

Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

marketing roles at Remington and Goodfella's, the Northern Foods frozen-pizza brand. Separately, John ...

Old El Paso readies Jubilee-themed campaign

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital

Futura Foods calls in Brazil PR to promote Greek cheeses

Futura Foods has called in PR support to launch its new Greek cheese range, Yamas....supermarkets. Futura Foods aims to widen the appeal of Greek cheeses with the Yamas range, which will be stocked by Tesco, Morrisons and Ocado. According to Futura Foods research, halloumi and feta ...

Wispa 'time well misspent' by Fallon

Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize

Subway out-muscles McDonald's on Facebook

of the most popular UK fast food pages.

Premier Foods backs Great Little Ideas with social media push

Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform...-from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood ... and then an independent panel. The parties include prepared food using the 'Great Little Ideas' products and an open ... celebration. The activity marks Premier Foods' marketing activity around the brand this year, since ...

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