Trading Places: this week's people moves
10 Feb 2012 | by Daniel Farey-Jones
) Troubled food company Premier Foods is parting company with group marketing director Jon Goldstone , who ...
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PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
10 Feb 2012 | by John Reynolds
it was to re-invest up to $400m ( 252m) in brand-building initiatives. Premier Foods has also made a similar ...
Generation Y: Demanding diners who expect healthy eats and good value
10 Feb 2012 | by Stephen Mellor
are increasingly demanding when it comes to the quality of food and service they receive. They are placing ...
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
09 Feb 2012 | by Gemma Charles
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards...Gingerbread House: How Companies Are Marketing Junk Food to Children Online', which the CFC describes as an expos of "how junk food manufacturers bombard kids online in order to push their unhealthy products ... of Ofcom rules to protect children from junk food advertising, and called for consistent regulations across ...
Oasis to sponsor ITV2's Celebrity Juice
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
the brand's association with food while showcasing the unique Oasis personality to our target audience ...
Jennifer Saunders fronts 'Choccy Philly? Don't Be Silly' campaign
08 Feb 2012 | by John Reynolds
countries, including Germany. Bruce Newman, marketing manager cheese dairy at Kraft Foods, said: "The ...
Meantime Brewing brings in Hope & Glory as part of expansion plans
07 Feb 2012 | by John Owens
will particularly seek to associate with food and culinary leaders. The agency is also planning a campaign ...
Loyd Grossman Sauces 'Share a lifetime's passion' by Dare
07 Feb 2012
Premier Foods is launching a new brand campaign for Loyd Grossman sauces. Created by Dare, the spot
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
Middleton in April 2011. 5. Food storage: Tupperware Though not a royal warrant holder, Tupperware ...
McCain cooks up potato-scented bus stop campaign
07 Feb 2012 | by Maisie McCabe
McCain Foods, the frozen food manufacturer, is installing the smell of baked potatoes to 10 bus...-cooked jacket potatoes in just five minutes. Mark Hodge, head of brand at McCain Foods, said: "McCain Ready ...
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