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Birds Eye launches Clarence's Cookbook app on Facebook

31 May 2012 | by Sarah Shearman

The app by Glue Isobar features Clarence, the brand's polar bear character. It forms part of the food giant's wider 'All You Need for a Great Teatime' strategy that offers food tips and family recipes ... that Thailand-based Charoen Pokphand Foods is gearing up for a 2.5bn acquisition of Birds Eye. Follow ...

Unilever partners with News Corp and Viacom for digital content

28 May 2012 | by Loulla-Mae Eleftheriou-Smith

, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor ...

Everything Everywhere and Stagecoach trial mobile contactless fares

25 May 2012 | by Sarah Shearman

Tap contactless payment scheme last June, at food outlets including Pret A Manger, Eat, McDonald ...

Trinity Leeds kicks off online hype ahead of 2013 opening

10 May 2012 | by Matthew Chapman

fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

10 May 2012

marketing director, Kerry Foods Consumers and shareholders will not judge brands and brand owners ...

Google showcases professional YouTube content

09 May 2012 | by Sarah Shearman

It is rolling out digital ads this week, followed by outdoor ads next Monday (14 May), to showcase the range of partners it has, as it seeks to convince consumers that it is a destination for premium content. The ads, created by Adam and Eve, feature images from shows including 'Top Gear', 'Skins', 'Sorted Food ...

Wagon Wheels launches Bing map treasure hunt

08 May 2012 | by Maisie McCabe

Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial

30 Apr 2012 | by Sarah Shearman

Premier Foods is to launch Angel Delight ice-cream mix in major retailers, following a trial launch...Last August, Marketing revealed the food giant had turned to Facebook to exclusively launch ... and suggest recipe ideas. According to Premier Foods, Angel Delight's Facebook page received 49,000 "likes ... as the original flavour Vanilla. Lisa Keogh, senior brand manager at Premier Foods, said the product had ...

Lurpak and Last.Fm launch music selector for cooks

30 Apr 2012 | by Sarah Shearman

at Lurpak, said: "More and more people are passionate about food and cooking. In a modern kitchen people ... long partnership with The Observer Food Monthly, in a deal brokered by Carat. Follow Sarah ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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