Tesco pushes 'home of gaming' positioning after Game collapse
30 Mar 2012 | by Matthew Chapman
print ad is the latest in a campaign showcasing our non-food products in this case games. Our games ...
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Brand Manager of the Week: Cristina Astorri
04 Apr 2012
atmosphere and good food. What's your favourite holiday destination? Tioman in Malaysia has to be one ...
Burger King pushes innovation message with first lamb recipe
29 Mar 2012 | by Matthew Chapman
The fast-food chain will launch a television campaign on 2 April that will push its Lamb Flatbread, which it is introducing for the Easter period as a promotional product. Lamb Flatbread ... underscores our commitment to premium and fresh food." The Lamb Flatbread contains a flame-grilled lamb ...
Trading places: this week's people moves
23 Mar 2012 | by Daniel Farey-Jones
McDonald s chief executive Jim Skinner is retiring from the fast-food chain after seven years ...
Katherine Levy: The big bad wolf in the story is actually The Guardian itself
22 Mar 2012 | by Katherine Levy
clothes on your back or hot food in your belly. And, as an advertiser, I would want to be where the best ...
TV man shakes things up at News International
22 Mar 2012
, food, beer, wine, family, friends, classical civilisation, more beer and wine, country walks, travel ...
Broadcast yourself: Should brands become media owners?
22 Mar 2012 | by Kate Magee
. Clyne suggests record labels could film their own versions of The X Factor, or a food brand could film a ...
My Media World: Dylan Wyn-Pugh
21 Mar 2012 | by Staff
with Morrisons. It was a really worthwhile message that taught kids about where food comes from. An eight ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
in partnering with us", holding up the Responsibility Deal on food and drink as evidence. Speaking on Budget ...
McDonald's kicks off Absolute breakfast show sponsorship
19 Mar 2012 | by Sarah Shearman
The fast food giant will be promoting its breakfast products, including porridge, breakfast wrap, sausage and egg McMuffin and coffees. It plans to promote the quality of its food, including its use of free-range eggs and British pork, through the deal, which was brokered by OMD. As well as sponsor ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
