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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Sainsbury's and DCMS chiefs launch 2012 School Games

10 Jan 2012 | by Sarah Johnson, Ben Hall and Georgina Brazier

". Asked seperately what he thought of criticism of the involvement of food companies such as McDonald ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

really want is leadership, whether in politics or the frozen-food aisle. 'The key is not to spend your ...

Brand Event Awards to be held at The Underglobe

25 Oct 2011 | by Staff

and then a selection of more substantial bowl food, wine, beers and cocktails. The event will also see ...

Weight Watchers unveils 'Get Gorgeous Lounge' experiential push

10 Mar 2011 | by Staff

Weight Watchers is launching an experiential campaign to engage consumers with its food range...Foods, said: "This initiative enables us to reinforce our strong market position and demonstrate the huge support behind the brand in 2011. We hope to attract new consumers to Weight Watchers Foods ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

01 Feb 2011 | by Staff

director of Waitrose, Jon Goldstone, marketing director of Premier Foods, and Jan Gooding, global brand ... marketing officer, Bupa, Jon Goldstone, marketing director, Premier Foods, Jan Gooding, global brand ...

Cultivating a fresh image

18 Jan 2011 | by Martin Ryan

, making it difficult to demonstrate unique selling points for basic level activity. Food and drink ...

Hardys backs Come Dine With Me deal with major campaign

31 Aug 2010 | by Sara Kimberley

Hardys website and Facebook fan page will also go live on 5 September, featuring food and wine pairing ...

Coffee Republic updates stores to target women

29 Jul 2010 | by Alex Brownsell

food. Last year, Starbucks opened the first of a series of "retro" shops in London to tap into its ...

Profile: Michael Bates, marketing director, Morrisons

16 Jun 2010 | by Joe Thomas

, highlighting its heritage in fresh food. 'Our celebrity strategy is ongoing and allows us to deliver ... consumers to reappraise the Morrisons brand,' says Bates. 'Fundamental to the business is fresh food. It has always been at the heart. We talk about being a fresh-food specialist, which is not exclusive ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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