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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

really want is leadership, whether in politics or the frozen-food aisle. 'The key is not to spend your ...

Tesco cuts non-food roles after disappointing sales

24 Oct 2011 | by Matthew Chapman

Tesco is slashing roles from its non-food department as part of a review in response to "difficult...drop in non-food demand, particularly in the electronics and entertainment categories. The drop ... from other non-food teams. Tesco has issued the following statement in response to the cuts: "In ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

01 Feb 2011 | by Staff

director of Waitrose, Jon Goldstone, marketing director of Premier Foods, and Jan Gooding, global brand ... marketing officer, Bupa, Jon Goldstone, marketing director, Premier Foods, Jan Gooding, global brand ...

Morrisons adopts celeb-free activity

13 Jul 2010 | by Joe Thomas

The supermarket chain says the shift is a reaction to rival brands moving into its territory, which focuses on fresh food. The campaign moves away from its celebrity-led approach it adopted ... . The claim stems from Morrisons owning its fresh-food supply chain, which it says "cuts out the middle ...

Wall's to focus latest campaign on British eccentricty

05 Jul 2010 | by John Reynolds

'Proper food. Bring it on'....by Kerry Foods, will run across TV, print, radio and digital. Paul Silburn, creative partner, Saatchi ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

Profile: Michael Bates, marketing director, Morrisons

16 Jun 2010 | by Joe Thomas

, highlighting its heritage in fresh food. 'Our celebrity strategy is ongoing and allows us to deliver ... consumers to reappraise the Morrisons brand,' says Bates. 'Fundamental to the business is fresh food. It has always been at the heart. We talk about being a fresh-food specialist, which is not exclusive ...

Draftfcb London picks up Taco Bell UK ad account

09 Jun 2010 | by Joe Thomas

". It will be positioned as a smarter fast food alternative" and target a younger audience. In the UK, Bartle Bogle ...

Chemistry Communications reports a 150% rise in profits

26 Mar 2010 | by Anne Cassidy

posting our best year to date." The group added Kraft Foods and Tesco to its portfolio of clients last ...

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