28 May 2012
| by Loulla-Mae Eleftheriou-Smith
, Nexxus haircare, and Bertolli frozen food.
Deodorant brand Sure recently became the global sponsor ...
01 May 2012
| by Kim Benjamin
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
18 Apr 2012
| by John Reynolds
Dame Kelly Holmes has joined the debate around fast-food and drinks companies' involvement...Holmes, the 2004 double Olympic Gold medallist, spoke to Marketing during Jaguar's Academy of Sport event, a mentoring and education programme that provides support to young athletes. Holmes works as a brand ambassador to Jaguar.
Questioned about the involvement of sponsors, including fast-food ...
18 Apr 2012
| by Noelle McElhatton
' at the launch of its anti-obesity campaign.
The Academy's point is half-valid: it feels odd for fast food ...
16 Apr 2012
| by Daniel Farey-Jones
Food companies such as McDonald's and Coca-Cola should be banned from sponsoring major sporting...-president of The Academy of Medical Royal Colleges compared some food companies to tobacco companies, which sought to delay ...
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It is calling for a variety of measures to restrict food and drinks marketing, including forbidding the use of celebrities and cartoon figures to promote unhealthy food and drink to children.
Stephenson spoke out ...
12 Apr 2012
| by Matthew Chapman
The Co-operative Food is to give away £100 vouchers to finance 100 Queen's Diamond Jubilee street...People holding street parties over the Queen's Diamond Jubilee long weekend from 2-5 June, can win 100 worth of Co-operative vouchers to put towards the food, alongside a party pack including bunting ...
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Helen Nunn, head of marketing for The Co-operative Food, said: "They are great neighbourhood occasions ...
19 Mar 2012
| by Sarah Shearman
The fast food giant will be promoting its breakfast products, including porridge, breakfast wrap, sausage and egg McMuffin and coffees.
It plans to promote the quality of its food, including its use of free-range eggs and British pork, through the deal, which was brokered by OMD.
As well as sponsor ...
09 Mar 2012
| by John Reynolds
Lord Sebastian Coe has defended the fast food chain's plan to build the "world's biggest" McDonald...be a wide range of other foods available.
Coe said: "McDonald's makes a massive investment ...
05 Mar 2012
| by Matthew Chapman
like last year, but VIP packages, which includes stays in the top hotel suites, travel, food, VIP fast ...
08 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
the brand's association with food while showcasing the unique Oasis personality to our target audience ...