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Depaul UK 'iHobo' by Publicis London

Called iHobo and free to download from iTunes , the Tamagotchi-like app requires users to take responsibility for a homeless man who sends alerts related to subjects such as food and money. If the user does not take good care of the iHobo, or makes the wrong decisions based on the alerts, the life of the virtual ...

Think BR: How can brands harness the power of NFC?

management app at theme parks, an app that syncs the users dietary requirements with food products in store ...

PHD and Global celebrate as Media Week Awards 2011 winners revealed

Bronze Discovery Channel Shortlist BBC Magazines Good Food BBC Worldwide Top Gear ... Food iPad ChannelFlip Media Regaine Global Radio Cadbury ITV Yeo Valley JCDecaux ...

Media Week Awards sold out

Worldwide Good Food Discovery Channel Global Radio Capital FM Ocean Outdoor Sky News TalkSport YouTube Media idea - launch BBC Magazines for Good Food iPad app ...

Awards set to be biggest media event of the year

: Media brand of the year BBC Magazines- Top Gear BBC Worldwide Good Food Discovery Channel ... BBC Magazines for Good Food iPad app ChannelFlip Media for Regaine The Independent ...

Media Week Awards full shortlist revealed

Good Food Discovery Channel Global Radio Capital FM Ocean Outdoor Sky News TalkSport YouTube Media idea - launch BBC Magazines for Good Food iPad app ChannelFlip Media ...

Media 360 agenda focuses on a return to growth

. 1. A new approach to integration Jon Goldstone, group marketing director, Premier Foods ...

Fipp's top magazine innovations for 2011

The second Innovations in Magazines 2011 report by Fipp highlights how the past 12 months has been dominated by click-to-buy fashion, mobile marketing and fantastical covers including ones that smell of food or spring to life through video. News that Cond Nast UK is ramping up its digital investment ...

Think BR: Are you mobile first or last?

brands (health, GPRS, peer-to-peer competition), food brands (monitoring intake, gaming), car brands ...

BBC Magazines launches Good Food Magazine iPad app

BBC Magazines has launched an iPad app for its culinary title, Good Food Magazine....into the iPad format, following the launch of Focus magazine s app in November. Good Food magazine s new app ... by the Good Food Team, and a personalised shopping list to help the user plan their meals throughout the month ... for the user to find their favourite dishes. Gillian Carter, Good Food s editorial director, creative ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.