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'We have to build better brands and we need a different conversation', admits Tesco chief

on groceries in-store and scale back the non-food offering in its superstores after the latters' sales did not live up to expectations. The Tesco Direct non-food e-commerce site currently has 80,000 products ... of the hypermarket is a slimmed down form focused on food, services and clothing, rather than other non-food items ...

Morrisons to launch first supermarket magazine iPad app

produces of the print version of the Morrisons Magazine. Morrisons has brought in food photographers ... clearly demonstrates our passion for British Food, combined with a clear understanding of what our ... attention to wines that would complement the recipes. Further iPad content will include food-related news ...

Asda plots online boost for George clothing brand

strategy and expanding Asda Direct, its site for non-food items, including George. It appointed LBi ...

Sir Stuart Rose: I'm going mobile

in terms of going multi-channel? The food retailers have grasped it. Tesco has grasped it. Marks ... can't afford not to be there. It's a bit like the online food-delivery business. Consumers want food delivered. Ocado has been battling to do that for years, but that's what consumers want. So it ...

Shoppers turn to Tesco online

A quarter of Sainsbury's shoppers, and one-sixth of Asda shoppers are moving to Tesco's online store according to new data from research group Evolution Insights, who quizzed 1,002 shoppers for its Online Food Grocery: The Shopper Perspective report. According to James Johnson, lead analyst ...

Freeze drives shoppers online

online sales. Online food and non-food will benefit from that. The challenge will be whether companies are able to deliver because of the weather, but we expect an upward spike. "Both food and non-food ... 11% Whiskies up 26% Christmas "gift" foods up 47% Christmas cards up 20% ...

Amazon takes on supermarkets with online grocery offering

tremendous online brand strength in a new market. Its established model in non-food gives Amazon scope ...

iPad and iPhone 4 launches boost Apple's online store presence

/ peripherals / consumables; Consumer electronics; Digital downloads (e.g. music, software); Flowers; Food ...

Ocado agrees new 10-year deal with Waitrose

passion for high quality food, outstanding customer service and great value. This new agreement paves ...

Sainsbury's backs e-commerce site with first campaign

-fareast-language:#0400; mso-bidi-language:#0400;} The campaign, in support of its non-food web proposition, depicts ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.