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Cobra 'Cobra train' by BMB

including DJs and a food writer discussing the culture. It was written and art directed by Julia Martens ... , a food journalist and a pair of young musicians. ...

Mr Kipling 'grandma's tin' by 101

Premier Foods has released its new Mr Kipling TV ad this week as part of a campaign to reposition..., the managing director of Premier Foods, said: "The repositioning of Mr Kipling represents a major commitment for Premier Foods. The TV ad is the start of a new marketing campaign for the brand in 2012." The ad ...

Wrigleys 'everyone' by AMV BBDO

The ad once again features the brand s food characters as well as a young man going about his day followed round by the food characters. When he chews the gum, the characters fly out of his office window. The multimedia campaign, created by AMV BBDO, runs across TV, outdoor, digital display ...

British Heart Foundation 'yoobot' by Grey London

But this time, users can create a YooNot, the evil alter-ego of YooBot, that encourages them to eat junk food and be lazy. Create your own Yoobot at a dedicated website from the 28th September. ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

The fast-food chain launched MakeUpYourOwnMind.co.uk in 2007 , offering to answer all questions posed by customers, as it aimed to improve trust in the brand in the UK amid negative headlines around ... , including information on food-sourcing, its environmental contribution and charitable activities ...

Google showcases professional YouTube content

It is rolling out digital ads this week, followed by outdoor ads next Monday (14 May), to showcase the range of partners it has, as it seeks to convince consumers that it is a destination for premium content. The ads, created by Adam and Eve, feature images from shows including 'Top Gear', 'Skins', 'Sorted Food ...

Wagon Wheels launches Bing map treasure hunt

Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part

Rachel's to launch digital Kitchen Moments drive

with its target audience of 30- to 65-year-old women, who enjoy quality organic food and time spent ...

Specsavers becomes latest brand to adopt gamification

to jump over obstacles, pick up items and avoid food being thrown at them by the angry chef as they try ...

Masterclass: Branded content

items on the retailer's environmental initiative Plan A alongside makeover features, advice on food ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.