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management app at theme parks, an app that syncs the users dietary requirements with food products in store ...
produces of the print version of the Morrisons Magazine. Morrisons has brought in food photographers ... clearly demonstrates our passion for British Food, combined with a clear understanding of what our ... attention to wines that would complement the recipes. Further iPad content will include food-related news ...
and build brand partnerships. It is also working with Red Bull and Kraft Foods to broaden its mobile offer ...
in terms of going multi-channel? The food retailers have grasped it. Tesco has grasped it. Marks ... can't afford not to be there. It's a bit like the online food-delivery business. Consumers want food delivered. Ocado has been battling to do that for years, but that's what consumers want. So it ...
Ogilvy Action has created a mobile augmented reality app, called Wetherspoon Unlocked, which delivers food and drink offers when the user scans point-of-sale material at 280 participating Wetherspoon pubs. It features image recognition technology developed by Aurasma. The point-of-sale posters ...
brands (health, GPRS, peer-to-peer competition), food brands (monitoring intake, gaming), car brands ...
Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.
Tesco Direct has launched its first mobile website, dedicated to non-food and household items...The dedicated mobile website aims to build on a 300% increase in the use of Tesco Direct from mobile phones over the past year to around 500,000 users per month. Tesco Direct is the non-food ... will soon be launched to cover food, wine and the Clubcard, although Tesco could not confirm if these new ...
for the food retailer. A spokeswoman for Waitrose said the mobile website had the "look and feel ... including weight conversion charts, seasonal food information, a food and wine-matching guide, a nutritional ...
picture." The results confirm the theory that takeaway food brands perform well in the economic ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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