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When social media turns bad: dealing with negative comments

Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ... is key, says Daryl Fielding, vice-president of marketing, Kraft Foods Europe (see below). 'Any brand ... and Alex Brownsell BRAND VIEW Daryl Fielding, vice-president of marketing, Kraft Foods Europe ...

The Annual 2011: Top 10 radio ads

Finance, food and even the FT feature in this year's best radio ads list....: Brown sauce. Kid seven: And all sorts of, like, runny food. Kid eight: You need to wash it really ...

Esure kicks off digital media agency review

, esure's advertising has become known for featuring the film director-turned-food-critic Michael Winner ...

Marketing Society Marketer of the Year

in 2009. Under his leadership, it has rolled out a raft of new lines, including branching out into food ... into the juice market with the launch of orange and apple juice. A further food product launch is set ... brands to a wider audience. JON GOLDSTONE, Marketing director, Premier Foods When Premier Foods ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

director of Waitrose, Jon Goldstone, marketing director of Premier Foods, and Jan Gooding, global brand ... marketing officer, Bupa, Jon Goldstone, marketing director, Premier Foods, Jan Gooding, global brand ...

Reality check: August

Awards Euro RSCG London 139 9 Nestle Foods Milkybar - auditions Santo 133 ...

Ford, Eurostar, KFC and More Than: our road to recovery strategies

Marketing magazine interviewed marketing directors in four key sectors - automotive, leisure, food

A newly converged world

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

Top 10 ads with the highest recall in a single week in Adwatch 2008

. Lulu walks trough snowy streets and suggests Christmas food. 12.12.07 Argos. The Christmas Gift Guide ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.