Adrian Mooney to head up EMEA marketing team at Tata Global Beverages
24 May 2012 | by Gemma Charles
marketing roles at Remington and Goodfella's, the Northern Foods frozen-pizza brand. Separately, John ...
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Innocent 'superhero' by Swarm@RKCR/Y&R
04 Jan 2011
The ad shows how Innocent smoothies can save people from the temptations of unhealthy food, with the strapline: "Here to save the peckish". ...
Coca-Cola Olympic sponsorship to get 'social' audit
19 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
of food companies such as Coca-Cola and McDonald's has come under attack this week by The Academy ...
Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
17 Apr 2012 | by Noelle McElhatton
. The Academy s point is half-valid: it feels odd for fast food and fizzy drinks to be sponsor ing the Olympics ...
Medical body calls for Olympic ban on Coke and McDonald's
16 Apr 2012 | by Daniel Farey-Jones
Food companies such as McDonald's and Coca-Cola should be banned from sponsoring major sporting...-president of The Academy of Medical Royal Colleges compared some food companies to tobacco companies, which sought to delay ... . It is calling for a variety of measures to restrict food and drinks marketing, including forbidding the use of celebrities and cartoon figures to promote unhealthy food and drink to children. Stephenson spoke out ...
Whitehouse Consultancy appointed to fight VAT on sports drinks
10 Apr 2012 | by Matt Cartmell
. Members of the Alliance include Consumers for Health Choice, MaxiMuscle, CLF, the National Food ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
The big four supermarkets and a raft of major food companies have signed up to the Department...-Cola GB, Kerry Foods, Kraft, Mars, Nestle, PepsiCo, Premier Foods, Unilever, Beefeater (Whitbread ... will be an easy to read and understand labelling system Premier Foods , manufacturer of brands including Hovis ... commitment from the food industry. But it is a great step in the right direction and will help million of us ...
PepsiCo names its first president in reshaping of global structure
12 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
The creation of the position marks an "important step" in PepsiCo's goal to become a fully integrated global food and beverage company, according to the company. Compton has taken the newly ... Americas Foods. He has been replaced by Brian Cornell, the former chief executive of Sam's Club, a ...
Coke and Pepsi change recipes in US to avoid cancer label
09 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
in America, told Associated Press it was reviving a petition filed with the US Food and Drug Administration to ban the use of ammonia-sulfite in caramel colouring. The food and drug body countered that a ...
Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum
08 Mar 2012
New Covent Garden Food Co has come under fire after no one won its 'win a farm' competition....marketing. At least the New Covent Garden Food Co was able to find out what customers really thought ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
