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British Heart Foundation 'yoobot' by Grey London

But this time, users can create a YooNot, the evil alter-ego of YooBot, that encourages them to eat junk food and be lazy. Create your own Yoobot at a dedicated website from the 28th September. ...

Birds Eye launches Clarence's Cookbook app on Facebook

The app by Glue Isobar features Clarence, the brand's polar bear character. It forms part of the food giant's wider 'All You Need for a Great Teatime' strategy that offers food tips and family recipes ... that Thailand-based Charoen Pokphand Foods is gearing up for a 2.5bn acquisition of Birds Eye. Follow ...

Everything Everywhere and Stagecoach trial mobile contactless fares

Tap contactless payment scheme last June, at food outlets including Pret A Manger, Eat, McDonald ...

Robin Grant: A man on a digital mission

author, describing it as being 'the end of the food chain'. 'I wanted to be advising brands on what ...

Old El Paso readies Jubilee-themed campaign

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital

Scout London delays next issue for strategy review

. Scout London will cover London's top food and drink venues, shopping destinations, sport and fitness ...

Guardian News & Media racks up nominations for AOP's 2012 Awards

Four Two Performances - Haymarket Media BBC Good Food iPad Edition - Immediate Media Emerald ... Insight, Appsolutely - Good Food iPad App - Immediate Media AdPACE - Premium Audience Content ...

Trinity Leeds kicks off online hype ahead of 2013 opening

fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

Google showcases professional YouTube content

It is rolling out digital ads this week, followed by outdoor ads next Monday (14 May), to showcase the range of partners it has, as it seeks to convince consumers that it is a destination for premium content. The ads, created by Adam and Eve, feature images from shows including 'Top Gear', 'Skins', 'Sorted Food ...

Wagon Wheels launches Bing map treasure hunt

Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.