Everything Everywhere and Stagecoach trial mobile contactless fares
25 May 2012 | by Sarah Shearman
Tap contactless payment scheme last June, at food outlets including Pret A Manger, Eat, McDonald ...
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Depaul UK 'iHobo' by Publicis London
13 May 2010
Called iHobo and free to download from iTunes , the Tamagotchi-like app requires users to take responsibility for a homeless man who sends alerts related to subjects such as food and money. If the user does not take good care of the iHobo, or makes the wrong decisions based on the alerts, the life of the virtual ...
Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
management app at theme parks, an app that syncs the users dietary requirements with food products in store ...
Trading Places: this week's people moves
10 Feb 2012 | by Daniel Farey-Jones
) Troubled food company Premier Foods is parting company with group marketing director Jon Goldstone , who ...
Immediate launches Lonely Planet and Top Gear iPad apps
13 Jan 2012 | by Lynsey Barber
. The Top Gear Portfolio app does not include advertising. BBC magazines Focus, Good Food and The Sky ...
Blue Dragon rolls out Chinese New Year Aurasma campaign
13 Jan 2012 | by Sarah Shearman
Blue Dragon, the Oriental food brand, is launching an augmented reality campaign using Aurasma
PHD and Global celebrate as Media Week Awards 2011 winners revealed
27 Oct 2011 | by Staff
Bronze Discovery Channel Shortlist BBC Magazines Good Food BBC Worldwide Top Gear ... Food iPad ChannelFlip Media Regaine Global Radio Cadbury ITV Yeo Valley JCDecaux ...
Media Week Awards sold out
21 Oct 2011 | by Mark Banham
Worldwide Good Food Discovery Channel Global Radio Capital FM Ocean Outdoor Sky News TalkSport YouTube Media idea - launch BBC Magazines for Good Food iPad app ...
Awards set to be biggest media event of the year
13 Oct 2011 | by Mark Banham
: Media brand of the year BBC Magazines- Top Gear BBC Worldwide Good Food Discovery Channel ... BBC Magazines for Good Food iPad app ChannelFlip Media for Regaine The Independent ...
Wetherspoon in push for special offers mobile app
13 Sep 2011 | by Sarah Shearman
Ogilvy Action has created a mobile augmented reality app, called Wetherspoon Unlocked, which delivers food and drink offers when the user scans point-of-sale material at 280 participating Wetherspoon pubs. It features image recognition technology developed by Aurasma. The point-of-sale posters ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
