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But this time, users can create a YooNot, the evil alter-ego of YooBot, that encourages them to eat junk food and be lazy. Create your own Yoobot at a dedicated website from the 28th September. ...
many food companies make a range of products from healthy to confectionery. The McDonald's menu ... ; surely showing food in the context of an active lifestyle is more valid than other options? If the brands ... see why this has been mooted - the powerful influence of the food and drink industry on politics ...
of food companies such as Coca-Cola and McDonald's has come under attack this week by The Academy ...
Account executive, Hill Knowlton, Food Group (Kellogg's team) 1991 Executive assistant, Flic Howard ...
Dame Kelly Holmes has joined the debate around fast-food and drinks companies' involvement...Holmes, the 2004 double Olympic Gold medallist, spoke to Marketing during Jaguar's Academy of Sport event, a mentoring and education programme that provides support to young athletes. Holmes works as a brand ambassador to Jaguar. Questioned about the involvement of sponsors, including fast-food ...
The majority of people asked were aware that today marks 100-days to the start of the Olympics, however there was some confusion as to what brands are at the forefront of the event. Brands most recognised by the public included fast-food restaurants, soft drink manufacturers and a bank. One shopper ...
' at the launch of its anti-obesity campaign. The Academy's point is half-valid: it feels odd for fast food ...
Lord Sebastian Coe has defended the fast food chain's plan to build the "world's biggest" McDonald...be a wide range of other foods available. Coe said: "McDonald's makes a massive investment ...
, was rather small. Although 43 per cent said fast-food firms such as global event partners Coca ...
) food and drinks sponsoring the Games. At a time when consumers are demanding trust and transparency, the combination of sport and HFSS food and drinks is increasingly unsustainable. It is apt, therefore ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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