IBM 'IBM' seer app' by Ogilvy One
16 Jun 2010
for both iPhone and Android, the free app offers live geo-tagged information on queue lengths, food ...
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Comet 'Christmas sponsorship idents' by Euro RSCG London
22 Nov 2011
The sponsorship bumpers will support the Christmas entertainment theme across a range of channels on UK TV and C4 including Gavin and Stacey on Gold, QI on Dave plus Nigella's Christmas Kitchen, and Heston Blumenthal s Perfect Christmas on Good Food . ...
Depaul UK 'iHobo' by Publicis London
13 May 2010
Called iHobo and free to download from iTunes , the Tamagotchi-like app requires users to take responsibility for a homeless man who sends alerts related to subjects such as food and money. If the user does not take good care of the iHobo, or makes the wrong decisions based on the alerts, the life of the virtual ...
Are you suffering from a digital eating disorder?
25 May 2012 | by Nicola Clark
I recently had lunch with a man who insisted on 'art-directing' the meal, taking pictures of every plate of food placed before him, before frantically uploading them to multiple social-media platforms. He took so long photographing each course, I wondered whether he planned to actually eat anything ...
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
All too often marketing is about segmentation, dividing up men and women by age, education, location or by behavior. We all do the same with product and service sectors. Trends that affect retail are usually regarded as distinct from those that impact on fast food suppliers. It s an approach ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
,' he says. Food retailing of the future Hobnobbing with Google execs seems appropriate given how ... of food retailing,' argues Gissing. His pronouncement is backed by the latest figures from ... spring. Although international expansion is at the back of its mind, Gissing says the UK food market ...
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
Ocado director warns Olympics will 'bugger up' summer business
01 May 2012 | by Matthew Chapman
our lives harder because we deliver food to people s homes, Gissing told Marketing . His comments ...
Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
management app at theme parks, an app that syncs the users dietary requirements with food products in store ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
