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Kellogg boss departs as food giant kicks off global rebrand

The plans for a fresh brand identity, announced earlier this month, have been unveiled following a decline in sales at the food company in the first quarter of 2012, which it linked to a "continued ... . Earlier this year, Kellogg was the subject of a complaint from the Children s Food Campaign over its Krave ...

Food & Drink: Take your hat off to Benito's tweet deal

it was to win burrito meals. These tweets effectively 'steered', in real time, a food delivery car (Day ...

Industry view: Does M&S's new value food range hit the spot?

of existing prices lowered. Packaging will be largely transparent to show off the food with the remaining ... role as a premium food retailer with a growth in shoppers using Simply Foods as their main grocer ... , excellence and inspiration in products. Given their shopper base and food hall dynamics I am sure M S can ...

Why we're loving ... Sam Bompas and Harry Parr, food architects

to explore the interrelationship between food and architecture. We've worked with Fairtrade building ... favourite food architecture is ... The Cuccagna monuments made in 18th-century Naples. These were vast architectural structures made from food for epic civic feasts. Cuccagna monuments drew inspiration from ...

Healthcare: On the agenda - Stores promote junk food at tills

report called Checkouts Checked Out by the Children's Food Campaign. About the report The report ... and shaming Asda, Morrisons and Iceland, which display junk food on four out of five checkouts. Recommendations It was recommended supermarkets should remove junk food from tills, that the Advertising ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.